I鈥檓 since 1996 in the digital marketing area. Started at Hiperm铆dia, the first Brazilian digital agency (later Ogilvy Interactive), and participated in all steps of its development and have always been in contact in the process of implementing the digital culture.
Led agency work on interactive strategy and advertising, mainly developing interactive projects for clients. Implemented the digital culture and integrated the work with all offline departments (creative, media and planning) at Grottera (now TBWA and ID\TBWA) and SunMRM.
Was Planning and Innovation Director at BG Interativa, agency responsible for the interactive marketing field of Grupo Total. Later, managed a team of 12 peop
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