3 Best Paid Channels to Market your App
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Paid marketing is actually necessary if you really want to get your app out there, as there are literally millions of competitors on the market. These are some of the most effective paid marketing strategies that you could go for.
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Mobile Audience Insights Report focuses on how mobile is impacting consumer retail behavior. Key findings include:
- Smartphones have replaced tablets as the top device for researching retail products, with smartphone usage growing 110% from 2013.
- Retail consumers engage with mobile earlier in the purchase process, researching high-priced items over a month in advance.
- Retail mobile ads drove 51% more in-store traffic in 2014 than non-retail mobile ads, demonstrating mobile ads' effectiveness for retailers.Insights into Grocery eCommerce 2016
Insights into Grocery eCommerce 2016thierry jolaine
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eCommerce appetite and adoption is at an all-time high.
If there was ever any uncertainty as to whether there was sufficient demand for grocery eCommerce, new research has put an end to any doubts, and has provided answers to the question thats currently top of all retailers minds: Should we be selling our products online?
Mercatus has released the results from a survey conducted in the first quarter of 2016 in a brand new report entitled Insights into Grocery eCommerce 2016.
Among the key findings in the report:
Your customers, regardless of age, are online, consider themselves to be technologically savvy, and are making more digital purchases than ever before.
Consumers are willing to order groceries from locations other than their favorite store for the convenience of click-and-collect shopping.
The connected shopper. Fallacy fad or reality?
The connected shopper. Fallacy fad or reality?Simon Etchells
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Does the connected shopper really exist? Is ominchannel a trend or the future?
As the line between physical and digital begins to blur, what is the role, relevance and importance of the various channels in omni channel? With examples, case studies and insights I explore what the connected shopper paradigm means for now and the future. How Seamless are You? retail research findings
How Seamless are You? retail research findingsBertrand Jonquois
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How Seamless are You?
Accenture went on a journey to understand consumer preferences to shop seamlessly across channels
and the ability of retailers to deliver that seamless experience.2016 ups pulse of the online shopper_executive summary_final
2016 ups pulse of the online shopper_executive summary_finalHung Vu
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This document provides an overview and summary of key findings from the 2016 UPS Pulse of the Online Shopper study. Some of the main trends covered include the growing importance of mobile shopping, with over half of purchases now made on smartphones; the influence of social media on purchasing decisions; the major role of third-party marketplaces in e-commerce; and consumers' openness to alternative delivery locations and notifications regarding deliveries. The document also discusses preferences around returns and highlights opportunities for retailers to enhance the omnichannel shopping experience.5 Things You Need to Know About Selling to Local Consumers 
5 Things You Need to Know About Selling to Local Consumers Street Fight
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Toward the end of last year, American shoppers reached a remarkable milestone: consumers spent more in retail stores on products which they had researched on the Internet, than those they had not. According to eMarketer, Web-influenced offline sales now account for the largest category of retail spending in the American economy.
In the deck below, we take a look at the fundamentals of selling to the modern shopper. Informed, engaged and experimental, the modern consumer expects consistency and collaboration across a buying experience. More than anything else, however, shoppers retailers to listen, adapt and meet their demands across the digital and physical divide.The truth about mobiles and shopping
The truth about mobiles and shoppingTNS
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A groundbreaking study by TNS proves that mobile apps are not disrupting purchases in anything like the numbers that previous research suggests. Far from being threatened by mobile, retailers are in the best position to take advantage of it.Digital First whitepaper - FINAL FINAL
Digital First whitepaper - FINAL FINALNicolette Harper, M.B.A.
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This document outlines plans to transform digital retail marketing efforts according to 8 principles: always learning, creating experiences for all touchpoints, connecting with customers online, helping customers shop anywhere, listening to understand customer needs, knowing key metrics, quickly providing solutions, and collaborating across teams. The goal is to satisfy changing consumer expectations for seamless, personalized shopping. Retailers are urged to improve their online presence, engage customers on social media, respond to reviews, and enable digital shopping in stores. Teams are asked to assess skills, share best practices, and ensure top customer experiences online and through new technologies.Mobile Shopping Cliffhanger Research Paper
Mobile Shopping Cliffhanger Research PaperJohn Hibel
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The document summarizes research conducted on mobile shopping apps. It found that while consumers are increasingly embracing online and mobile shopping, they are dissatisfied with the customer service available through mobile shopping apps. Specifically, 39% were disappointed by the inability to get help within apps and 71% will abandon their cart if they encounter struggles. The research suggests retailers need to integrate customer service into their mobile apps in order to improve satisfaction and loyalty, drive repeat purchases, and avoid losing sales from abandoned carts. Providing seamless customer service within apps could increase the likelihood consumers will return by 77% and do additional business by 95%.3 Best Paid Channels to Market your App
- 7. 4 out of 5 consumers use smartphone to shop
- 8. 88% of people agree that having a mobile device with real time information make them more spontaneous with shopping and in general more open to discovering new things. - Latitude
- 9. 63% of people expect to be doing more shopping on their mobile devices over the next couple of years. - Latitude
- 10. As online store continue to dominate , how will retailer engage shoppers along the new consumer journey?
- 11. Think of answers for following questions- What does a shopper visiting a retail shop expects and wants? What does a retail shop typically expects (Profit I know but how?)
- 12. To win the hearts of the customers, retailers must share the precise info at the fortune of the moment, and cater to the customers need by executing the requisite processes proficiently.
- 14. Every retailer should have an app because
- 15. A Stanford survey has shown that nearly half of the users in the millennial age group have downloaded a mobile shopping app.
- 16. In one survey from Internet Retailer, 61% of US consumers have an improved opinion of brands that offer a positive mobile experience.
- 17. How do you provide a positive and compelling experience through your retail app?
- 18. Mobile Payments
- 22. Thank You! Finoit Team Our Blog