GeoRecruiter is a student recruitment tool that combines student data, mapping systems, and demographic data to help universities better understand their current student bodies and target their recruiting efforts. It provides an interactive map interface to analyze where current students come from. Using profiling tools, universities can define their target student type and GeoRecruiter will identify new recruitment areas that match this profile. This targeted approach allows universities to focus their marketing in specific zip codes, high schools, or individual addresses to recruit more students similar to their best performers.