Naturally fascinated about the world and all the people in it, I have a huge passion for discovering new things, learning about different cultures and sharing these findings with others.
I believe that every piece of information has a story to tell, therefore when hidden gems from market research are combined with ethnographic studies, we can uncover valuable consumer insights and promote real business transformations.
In my +8 year career as a strategist, I have helped Brazilian and American brands across ten different categories to create effective and novel digital experiences, besides evangelizing client teams of the benefits and endless possibilities of interactive media.
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