I'm really interested in why people do the things they do.
I'm always looking to help brands and organisations develop and deploy the sorts of actions and behaviours that will have a positive influence on what people do, say and think.
Specialties: Communications, Brand, Creative & Account strategy & planning,
Digital Planning, Direct Planning
Customer Relationship Marketing
Evaluation
On the judging panel for the Asian Marketing Effectiveness Awards, the Effies, the Digital Asia Awards, the Hall of Fame awards.
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