Recruited to establish and lead the Global Digital Center of Excellence. Created capability road map and recruited team of 33 subject matter experts. Responsible for Global Digital Strategy and Marketing Operations. Established Regional Digital Council Network.
Conceive, build, roll out and manage global enterprise capabilities and best practices covering all areas of digital including:
Media/Creative
Agency Selection and Management
E-Commerce
Analytics
Mobile
Social and VOC
Education & Regional Knowledge Transfer
Delivered Global Web and Mobile Solutions, Digital Metrics Scorecard including internal and external benchmarks and digital retail innovation.
Launched first-ever digital...
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