30 years'鈥� experience in running research and consulting projects in the GCC with a passionate drive to derive real insights that add value to clients' understanding of Gulf consumers and how to motivate and reach them.
Specialties: Saudi consumers;
Customer & Employee Satisfaction and Mystery Shopping studies for the UAE Government sector;
Syndicated studies of Gulf Arab consumers;
Youth research;
Banking research
FMCG
Football consultancy
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