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The title of the last book you read Are you Right Brain or Left Brain? YOUR NAME Your greatest hope for the 21 st Century An interesting fact about yourself

We live in a changing world. We need to change how we think to meet the needs of that world. We are moving from the Information Age to the Conceptual Age….

Part I- The Conceptual Age: Right Brain Rising: “… Artists, inventors, designers, storytellers, caregivers, consolers, big-picture thinkers- will now reap society’s richest rewards and share its greatest joys.”

A Whole New Mind is for anyone who wants to survive and thrive in this emerging world- people uneasy in their careers or dissatisfied with their lives, entrepreneurs and business leaders eager to stay ahead of the next wave, parents who want to equip their children for the future, and the legions of emotionally astute and creatively adroit people whose distinctive abilities the Information Age has often overloaded and undervalued.

Left and Right Brain Abilities: Left Hemisphere Right Hemisphere Controls the right side of the body Sequential Text (what is said) Analyzes details Controls the left side of the body Simultaneous Context (how it’s said) Synthesizes the big picture

Abundance Consumer bounty in the U.S., Europe and sections of Asia -The U.S. spends more on trash bags than 90 other countries spend on everything. We throw out what we don’t want to store. - “…it is no longer enough to create a product that’s reasonably priced and adequately functional. It must also be beautiful, unique, and meaningful…”

Asia Asia and countries on other continents- High tech white collar work now goes to India, Brazil, Egypt, Poland and China at an annual salary of $15,000 a year. Today knowledge workers will also need to develop a new set of aptitudes to succeed. Because of this workers will need to forge relationships, tackle novel challenges and synthesize the big picture.

Automation “ To survive in this age, individuals and organizations must examine what they’re doing to earn a living and ask themselves three questions: 1.Can someone overseas do it cheaper? 2. Can a computer do it faster? 3. Is what I’m offering in demand in an age of abundance? Therefore, high tech by itself is no longer enough- we need to supplement high tech with high concept and high touch….”

High concept / High touch High Concept High Touch Ability to create artistic and emotional beauty, to detect patterns, opportunities, to craft a satisfying narrative and combine seemingly unrelated ideas into novel invention. Ability to empathize, to understand the subtleties of human interaction, to find joy in one’s self and to elicit it in others and to stretch beyond the quotidian (the ordinary) in the pursuit of purpose and meaning.

“ Baby boomers are entering the Conceptual Age with an eye on their own chronological age. They recognize that they now have more of their lives behind them than ahead of them….”

PART II-- Introducing the Six Senses “ In the Conceptual Age, we will need to complement our L-Directed reasoning [left brain] by mastering six essential R-Directed [right brain] aptitudes. Together, these six high-concept, high touch senses can help develop the whole new mind this new era demands.”

The Six Senses Design Story Symphony Empathy Play Meaning

Design “ Today it’s economically crucial and personally rewarding to create something that is also beautiful, whimsical, or emotionally engaging.” “ Design, stripped to its essence, can be defined as the human nature to shape and make our environment in ways without precedent in nature, to serve our needs and give meaning to our lives.” “… we assume that all products of our competitors have basically the same technology, price , performance, and features. Design is the only thing that differentiates one product from another in the marketplace.”

Design: Keep a design notebook Read design magazines Become a design detective Visit a Design Museum “ C-R-A-P-ify” your graphic design: Contrast Repetition Alignment Proximity

Story “ The essence of persuasion, communication, and self-understanding has become the ability also to fashion a compelling narrative.” “… Stories are important cognitive events, for they encapsulate, into one compact package, information, knowledge, context, and emotion.” “ Abstract analysis is easier to understand when seen through the lens of a well-chosen story.”

Story: “ Story, businesses are realizing, means big money….advertising, counseling, consulting, and so on- accounts for 25 percent of the U.S. gross domestic product.” Write a Mini-Saga Enlist in StoryCorps Use a Tape Recorder Visit a Storytelling Festival…

Symphony “ What’s in greatest demand today isn’t analysis but synthesis – seeing the big picture, crossing boundaries, and being able to combine disparate pieces into an arresting new whole.” Like drawing, symphony is largely about relationships.

Symphony: Listen to great symphonies Hit the newsstand Draw Keep a Metaphor Log Follow the Links: “Play your own version of six degrees of separation courtesy of the internet…” Look for Solutions in Search of Problems Create an Inspiration Board….

Empathy “ What will distinguish those who thrive will be their ability to understand what makes their fellow woman or man tick, to forge relationships, and to care for others.” “ Empathy is the ability to imagine yourself in someone else’s position and to intuit what that person is feeling.” “ Empathy makes us human. Empathy brings us joy…Empathy is an essential part of living a life of meaning.”

Empathy: Test your Empathy Quotient Eavesdrop Empathize on the job Take an acting class Don’t outsource your empathy Volunteer

Play [There are ] ”enormous health and professional benefits of laughter, lightheartedness, games, and humor… In the Conceptual Age, in work and in life, we all need to play.” “ The opposite of play isn’t work. It’s depression. To play is to act out and be willful, exultant and committed as if one is assured of one’s prospects.”- Brian Sutton-Smith

Play: Find a laughter club Play at inventing Go back to school Dissect a joke Play right-brain games

Meaning “ We live in a world of breathtaking material plenty. That has freed hundreds of millions of people from day-to-day struggles and liberated us to pursue more significant desires: purpose, transcendence, and spiritual fulfillment.” “ Our fundamental drive, the motivational engine that powers human existence, is the pursuit of meaning.”

Meaning: Say Thanks Stop making excuses Take a Sabbath Use time wisely Dedicate your work Picture yourself at ninety (Longevity is increasing)

What does it all mean? The implications for the world of education are profound. The world is coming of age to a place where we know the teachings in a classroom have a distinct purpose now and in the future. The importance of every interaction is heightened when we know, once again, of the far reaching ramifications of what teachers can do for students.

This economic crush in the U.S. and in the world clearly tells us the world is interlinked. In order to survive in this highly competitive and profit seeking society, we have to open our mind to be a happy and unique individual cultivating our six senses as well as learning knowledge. The survival of both businesses and of our country depend on it.

In the culturally diverse world creativity is the way of life, so a mind, even more so, is a terrible thing to waste. The seriousness and earnestness with which we pursue this is only offset by the fun we’ll have in this mission….

“ America Is always at its most powerful and most influential when it is combining innovation and inspiration, wealth-building and dignity-building, the quest for big profits and the tackling of big problems.” -from Hot, Flat and Crowded: Why We Need a Green Revolution and How It Can Renew America, by Thomas L. Friedman

References Gardner, Howard, Five Minds for the Future, Harvard Business School Press, Boston, MA, 2007. http://sethgodin.typepad.com/sets_blog/2008/10/nine-steps-to-p.html Pink, Daniel, A Whole New Mind: Why Right-Brainers Will Rule the Future , Riverhead Books (Penguin Group), New York, 2006. Reynolds, Garr, Presentationzen: Simple Ideas on Presentation Design and Delivery, New Riders, Berkeley, CA, 2008. www.flickr.com www.youtube.com- “Did You Know”, 2

Thanks and have a great evening! See you May 27 th .

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Daniel Pink 2

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