Louis vuitton
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Louis Vuitton is a global luxury goods company with nearly 98,000 employees worldwide. It has a coherent vision of passionate professionals driven by innovation and craftsmanship. The company has a natural alliance between art and business, with a remarkable economic success through its global portfolio of prestigious brands in fashion and leather goods. The board of directors' priority is to increase company value while protecting its social interests through adopting major strategies and monitoring their implementation.
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Louis vuitton - strategic process managementYasmina Rayeh
油
Louis Vuitton (LV) is a luxury brand owned by LVMH that was established in 1854. LV's purpose is to profitably provide luxury leather goods, clothing, and accessories. Its mission is to represent Western art de vivre globally with elegant and creative products. LV has a decentralized structure with brands operating independently, but centralized production and distribution control. Its objectives are to increase profits and strengthen brands through innovation. A SWOT analysis found strengths in brand recognition and distribution channels, while weaknesses included high prices and imitation. PEST analysis showed opportunities in growing Asian markets but threats from environmental concerns and economic uncertainty. LV uses Kotter's change model to initiate environmental sustainability programs across levels to address these threats.presentaion of louis vuitton and swot analysis.pptx
presentaion of louis vuitton and swot analysis.pptxharoon saghir
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The document presents an overview of Louis Vuitton's brand management, strategic positioning, and market presence in the luxury sector. It discusses the company's commitment to sustainability, craftsmanship, and combatting counterfeiting while maintaining exclusivity and adapting to consumer preferences. Additionally, it outlines key strategies for digital transformation, market expansion, and ethical sourcing in the context of evolving luxury consumer expectations.LVMH company and their analysis, descriptions
LVMH company and their analysis, descriptionsdbaizhan2012
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LVMH is the world's leading luxury group, representing over 70 luxury brands across 5 sectors. In 2015, LVMH had 35.7 billion in revenue, 3,860 stores, and 120,000 employees worldwide. The group is led by Bernard Arnault since 1987 and utilizes a decentralized organizational structure and vertical integration model to ensure autonomy for its brands while enabling synergies. LVMH is committed to excellence, innovation, culture and the environment through initiatives like the Fondation Louis Vuitton and its sustainability programs.Louis vuitton
Louis vuittonManu Tyagi
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Louis Vuitton was founded in 1854 and has since grown into a global luxury brand. It opened its first store outside of France in 1885 in London and began selling handbags in 1892 after the founder's death. Under the leadership of the founder's son Georges, Louis Vuitton established itself as a worldwide corporation between 1893-1936. More recently, it has expanded aggressively in Asia and partnered with other luxury brands. Louis Vuitton aims to embody elegance and creativity through high-quality leather goods and continual innovation while targeting wealthy consumers globally.Louis vuitton ppt.pptx
Louis vuitton ppt.pptxPriyaKarthi9
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Louis Vuitton is a French luxury fashion house founded in 1854 that is known for its LV monogram appearing on leather goods, bags, and accessories. It is one of the world's leading fashion brands and was valued at over $19 billion in 2010, making it the 19th most valuable brand globally. Louis Vuitton faces competition from brands like Gucci and Hermes but has strengths in its quality reputation and celebrity marketing. It aims to pursue strategic partnerships and events to boost business despite threats from economic downturns and counterfeiting. Louis Vuitton had $9.9 billion in revenue in 2022 and employs 19,000 people globally.Louis vuitton
Louis vuittonaravindh sekar
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Louis Vuitton is a luxury goods company founded in 1854 in France that generates $10 billion in annual sales. Led by CEO Michael Burke, Louis Vuitton aims to produce the finest luxury products through excellence in craftsmanship and innovation. The company positions itself through prestige, travel, and craftsmanship and competes based on desirability, deliverability, and differentiation. Louis Vuitton promotes its brand through high-profile models, events, and cultural partnerships while countering counterfeiting through continuous product upgrades and innovation to maintain its luxury cachet.Strategic Analysis of LVMH in Cosmetics Luxury Industry
Strategic Analysis of LVMH in Cosmetics Luxury Industry svk127101
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The document provides an analysis of LVMH's business strategy for its perfumes and cosmetics segment in the United States. It includes an overview of LVMH's profile, mission, values and goals. It then analyzes LVMH's external environment using PESTEL and Porter's Five Forces frameworks. Key factors identified include trade tariffs impacting Chinese imports and European export duties. It also examines LVMH's internal environment through VRIN, value chain and financial analyses.LVMH
LVMHLancaster University Investment and Finance Society
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The document summarizes a discussion by the Consumer Discretionary team about their sector and investments. The sector has been significantly impacted by coronavirus concerns as it relies heavily on Chinese and Asian consumer demand. One of their investments, Kering, is down about 6%. LVMH is analyzed in more depth, including its revenue, shareholder structure, competitors, DCF valuation, ESG commitments, and SWOT analysis. The rationale provided for an investment focuses on LVMH's proven track record, market share, diverse product range, and undervaluation relative to peers despite near-term impacts from coronavirus.International Business - Louis Vuitton Case
International Business - Louis Vuitton Caselinhvu85
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This document provides background information on Louis Vuitton, including its history, target market, and success in China. Some key details: Louis Vuitton is a leading international luxury brand headquartered in Paris with over 11,000 employees and $3.2 billion in revenue. It began in 1854 and established a reputation for high-quality luggage and leather goods. In the late 1800s, it gained royal clients and opened stores internationally. Today it is part of LVMH and known for ready-to-wear, accessories, and being directed by Marc Jacobs since 1997.Louis vuitton
Louis vuittonRimon Mahi
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The document discusses a marketing project proposal for Louis Vuitton. The aim is to understand the marketing challenges faced by Louis Vuitton as the number one luxury brand. Some key issues identified are maintaining their leading position as similar competitive brands increase, and establishing their brand image in emerging markets like Asia and India. The background provides details on Louis Vuitton's history and business model of exclusively selling through their own stores to control quality and prevent counterfeits. The methodology outlines spending one week thinking of topics, two weeks finalizing and researching issues, three weeks finding problems, and four to five weeks gathering data and outlining the research techniques.Louis Vuitton - Vibhor Arora
Louis Vuitton - Vibhor Aroravibhorarora_arora
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Louis Vuitton was founded in 1854 in Paris and is known for its Monogram Canvas print designed in 1896. It expanded globally in the 1920s and launched signature bags in the 1930s. In 1959 it began using Monogram Canvas for small leather goods and in 1987 merged with Moet Hennessy to form LVMH. Today it operates over 300 stores globally and is the 26th most valuable brand worldwide known for ultra-luxury goods, tradition, and status.Louis vuitton MARKETING MANAGEMENT PROCESS
Louis vuitton MARKETING MANAGEMENT PROCESSYasmina Rayeh
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Louis Vuitton is a French luxury fashion house established in 1854 known for its monogrammed products. It is now part of LVMH, the world's largest luxury group, and ranked as the 17th most valuable global brand in 2013. Louis Vuitton employs meticulous quality control and marketing processes focused on craftsmanship, branding, and exclusivity to build loyalty among high-income customers and drive continued success as one of the most profitable luxury brands in the world.Louis Vuitton Business Model Evolution
Louis Vuitton Business Model Evolution Alar Kolk
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The document discusses the strategic management of Louis Vuitton, detailing its evolution from its early days in 1854 to the present. It highlights key resources, revenue models, and marketing strategies that contributed to its luxury brand status, as well as recommendations for future business models. The analysis concludes that Louis Vuitton's success is attributed to effective business strategies and a focus on innovation.LOUIS VUITTON
LOUIS VUITTONYashmin Revawala
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Louis Vuitton is a French luxury fashion company known for leather goods like bags and trunks. It differentiates its products through high quality materials and craftsmanship, limited availability and distribution only through its own stores to prevent counterfeits. Louis Vuitton also focuses on customization and service. For advertising, it uses image-focused ads in magazines and newspapers rather than television to position itself as an exclusive luxury brand.LOUIS VUITTON.ppt
LOUIS VUITTON.pptSayantanGhosh460841
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The document discusses a strategic analysis of Louis Vuitton, a French luxury fashion house. It includes a PESTEL analysis, SWOT analysis, BCG matrix, and discussion of mergers and acquisitions involving Louis Vuitton. A group of students conducted the analysis for a class project on strategic management. The document outlines the company profile, key figures, and provides details of the various analyses to evaluate the external environment and strategic position of Louis Vuitton.Louis vuitton
Louis vuittonAnkita Biswas
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Louis Vuitton is a leading luxury fashion house headquartered in Paris, France. It was founded in 1854 and has grown to include 60 brands. In 1987, Louis Vuitton merged with Moet Hennessy to form LVMH, which is currently the world's largest luxury conglomerate with a brand value of over $27.4 billion. Louis Vuitton is known for its signature monogram canvas, commitment to craftsmanship, and strategy of not offering discounts to maintain an exclusive brand image catering to high-income customers.Louis vuitton final
Louis vuitton finalSwati Katna
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Louis Vuitton was founded in 1854 in Paris, France and is known for its luxury trunks and leather goods. It introduced its iconic Monogram Canvas pattern in the late 1800s. In the 1980s and 1990s, Louis Vuitton expanded into ready-to-wear fashion lines and accessories as well as merging with other luxury brands. Today, Louis Vuitton has over 4,000 stores worldwide and is part of LVMH, the world's largest luxury group. The brand targets wealthy consumers, especially women ages 35 and up, with a reputation for luxury, quality, and status.Louis vuitton mini case
Louis vuitton mini caseRhythm Tyagi
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1. Louis Vuitton began as a trunk maker in 1854 and has since become a luxury goods conglomerate through mergers and acquisitions.
2. Their target market includes both men and women aged 16-80 with high incomes over $5500 per month who seek prestige and status.
3. Product lines include luggage, handbags, shoes, accessories and more distributed through flagship, department, and online stores.
4. Main competitors include Gucci, Prada, Fendi, and Hermes, but Louis Vuitton differentiates through its monogram, craftsmanship, creativity and heritage.Louis Vuitton case study
Louis Vuitton case studyAlbertoBarbara1
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The document discusses Louis Vuitton's historical development, brand strategy, and current market positioning within the luxury goods sector, emphasizing its leadership under LVMH and the innovative evolution of its products. Key points include the brand's rich heritage, its collaborations with renowned artists, and the importance of digital transformation for enhancing customer experiences in the luxury market. A SWOT analysis highlights strengths such as customer satisfaction and a robust brand portfolio, along with challenges related to competition and environmental regulations.Ad
Louis vuitton
- 1. LOUIS VUITTON A coherent universe of men and women passionate about their profession and driven by the desire to innovate and achieve. An unrivalled group of powerfully evocative brands and great names that are synonymous with the history of luxury. A natural alliance between art and craftsmanship, dominated by creativity, virtuosity and quality. A remarkable economic success story with nearly 98,000employees worldwide and global leadership in the manufacture and distribution of luxury goods. A global vision dedicated to serving the needs of every customer. The successful marriage of cultures grounded in tradition and elegance with the most advanced marketing, industrial organization and management techniques. A singular mix of talent, daring and thoroughness in the quest for excellence. A unique enterprise that stands out in its sector.
- 2. BOARD OF DIRECTORS Bernard Arnault Chairman and Chief Executive Officer Antoine Bernheim Vice-Chairman Pierre God辿 Vice-Chairman Antonio Belloni Group Managing Director Antoine Arnault Delphine Arnault Nicolas Bazire Bernadette Chirac (1) Nicholas Clive Worms (1) (2) Charles de Croisset (1) (3) Diego Della Valle (1) Albert Fr竪re (1) (3) Gilles Hennessy (2) Marie-Jos辿e Kravis (1) Lord Powell of Bayswater Yves-Thibault de Silguy (1) Francesco Trapani Hubert V辿drine (1)
- 3. OBECTIVE The priority objectives of the Board of Directors, the strategic body of LVMH, are to Increase the value of the Company Defend its social interest. Its principal missions are to adopt the major strategies of the Company and the Group, monitor the implementation of those strategies, verify the fair and accurate presentation of information about the Company and the Group, and protect its corporate assets.
- 4. FASHION & LEATHER GOODS Louis Vuitton brand that form the Fashion and Leather Goods business group. This outstanding group of brands from both sides of the Atlantic has 1,246 stores throughout the world. LVMH supports growth of these brands by providing them with shared resources, while at the same time respecting their identity and their creative positioning.