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estrategia innovation balanced scorecard strategy co-creation capital human blue ocean strategy bsc organismos publicos guitart management 颈苍苍辞惫补肠颈贸苍 open innovation crisis estrategiabalanced scorecard osm tantum estrategico blue ocean oceano azul mapa tableros de control guitart & partners abundance crecimiento estragegia sistema b triple impact 别蝉迟谤补迟茅驳颈补 innovacion abierta vuca singularity education sistema control value innovation value curve toma de decisiones chief strategy officer strategy manager officer