Heidi is a user experience expert and creative problem solver. With over 20 years of experience, Heidi has successfully demonstrated the value of using design thinking to solve business problems in large organizations. She is a tireless advocate for both user-centered design and getting designers a seat at the table. As AVP of User Experience at Nationwide, Heidi leads a team of 70 user experience professionals who are accountable for all aspects of experience strategy and design. Her team not only improves experiences, but products and processes as well
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