Triumph
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This document promotes celebrating British values and classic bikes as an alternative to purchasing foreign bikes perceived as cooler. It suggests reminding people of great British classics, humor, and wit to promote British pride and culture over a sense of malaise. The idea is presented to celebrate old school British values through various promotional materials.
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- 3. Problem People tend to purchase a Japanese/Italian bike because they appear cooler.
- 4. Solution Remind people of the great British classics, humour and wit.
- 5. Idea Be proud being British.
- 6. Prints
- 10. Prints : Version 2 Celebrating British old school values 'Triumph don't like the malaise of British culture'.
- 15. Online
- 20. Cheers