10-year experience in leading mass-market/FMCG companies (Colgate, Henkel, Sumol) w/ both sales and marketing background.
MARKETING:
Managed brands (Colgate, Palmolive, Ajax, Persil, Super Pop, Grolsch) w/ different challenges (increase topline vs increase profitability). Already marketing manager in Iberia for 3 years.
SALES:
Managed customers such as Sonae, Auchan, Intermarch茅, Leclerc and El Corte Ingl茅s complemented with negotiation training delivered by "The Gap Partnership".
KEY PROJECTS:
陇 Leader of EU multifunctional taskforce (inc. new sourcing change, portfolio optimisation, brand relaunch, new size&price)
陇 Annual contract negotiation w key customers
陇 1st Iberian Oral Healt...
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