Personal Information
Organization / Workplace
Hong Kong Hong Kong
Occupation
Content Marketing Manager, APA at Concur Technologies
Industry
Technology / Software / Internet
Website
About
• E-marketing campaigns and customer database management for shopping mall, which aimed to keep good membership loyalty and stable exposure throughout a year.
• Viral marketing strategic planning for government organization, doubled exposure and acquisitions of the mobile application.
• Running loyalty program for local jewelry chain stores with average 35% response rate.
• Viral marketing campaign for baby milk powder. Making the new ingredients well known by local parents with attitude changes toward the brand. The online exposure raised 20% within 2 months.
• Strategic planning and execution for FMCG clients, encouraged interactions between clients and consumers.
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