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Organization / Workplace
Hong Kong Hong Kong
Industry
Technology / Software / Internet
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About
鈥� E-marketing campaigns and customer database management for shopping mall, which aimed to keep good membership loyalty and stable exposure throughout a year.
鈥� Viral marketing strategic planning for government organization, doubled exposure and acquisitions of the mobile application.
鈥� Running loyalty program for local jewelry chain stores with average 35% response rate.
鈥� Viral marketing campaign for baby milk powder. Making the new ingredients well known by local parents with attitude changes toward the brand. The online exposure raised 20% within 2 months.
鈥� Strategic planning and execution for FMCG clients, encouraged interactions between clients and consumers.
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Tags
digital marketing
mobile
online retail
online advertising
sem
display
mobile marketing
china
e-commerce
china ecommerce
online marketing
internet
online shopping
ecommerce
attribution model
ad technology
advertising
digital
seo
funnel conversion
display ad
marketing
retargeting
audience
online to offline
baidu
direct access
o2o
accessories
hat
consumers
bag
footwear
apparel
beauty
personal care
foreign brands
trend
multi-screen
tablet
search marketing
programmatic buy
china ad network
china ad exchange
rtb
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