Personal Information
Organization / Workplace
Southampton, United Kingdom United Kingdom
Occupation
at
Industry
Education
Website
About
Specialties: Internet and Services Marketing, Digital Media (Technical and Strategic), CRM & Digital Marketing
Current Projects:
Student Journey Mapping & Student Word of Mouth Referral choices and Methodologies linked with Social Media.
Higher Education web presence effectiveness.
The effectiveness of Responsive Design on Website interaction in terms of approach / avoidance behaviours and satisfaction within the mobile domain.
Contact Details
Tags
marketing
services marketing
imc
lecture
online marketing
social media
consumer behaviour
distributing services
services timing
services location
intermediaries
physical evidence
atmospherics
servqual instrument
defining service quality
service
evaluating quality
functional quality
researching service quality
servqual
technical quality
quality
advertising
digital marketing
technology
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