Rushikesh has above 10 years of experience conducting and leading innovation, user research, user experience and persuasive design projects. He has helped organizations build research capabilities and incorporate user centered design methodology.
Rushikesh has lead several user experience design projects that involved understanding the business requirements from the clients, conducting research to understand user needs, design and test user interfaces. He has also lead persuasive design projects that involved applying principles of psychology to create engaging experiences, increasing conversion, align marketing strategies, enhance brand loyalty and commitment.
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