Personal Information
Organization / Workplace
Washington D.C. Metro Area United States
Occupation
UX Researcher/Speaker/Coach
Industry
Design
Website
http://kathstraub.posterous.com/
About
Core skills
~ Consumer & User Research
~ Interaction design
~ Plain Language Writing and Communications testing
~ Usability evaluation (Testing, review, analytics, ...)
~ Digital strategy
~ Training: Research UX Pros need to know, Plain Language; UX research, design and testing methods
~ Talks & Keynotes
All of this toward ... integrating methods and seeing the patterns to create experiences that make things easier, motivate behaviors, and help us get things done ... where ever and when ever we can.
Contact Details
Tags
usability
ux
plain language
user experience
design
readability
interaction design
kath straub
engagement
uxpa2019
persuasion
upa
government
reading
mccaskill
s 807
hr 1557
center for plain language
plain regulations act
braley
social media
online communities
social networking
uxpa
upa2012
farmville
research
psychology
usability testing
expert review
strategy
egov
behavioral change
gamification
text formatting
psycholinguistics
persuasive design
content
content strategy
comprehension
human factors
agile
text formatting algorithm
tcuk09
algorithms
asymmetrica labs
asym
top tasks
user centered design
persuasive content design
web content strategy
empathy
emotional design
upgermany
berlin
information mapping
chris nicholas
emotion
ken brownfield
researchbased call to action
trust
information design
shaping
patterns
phrase-based formatting
direct mail
memorability
dorothy cummings
david mahaffey
measuring persuasion
content design
arizona upa
empathetic design
upa arizona
system usability scale
sustainability
effective web content
derby
society for technical communication
istc
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uxpa2013
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improve test scores
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building science
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benson & kessler
perceptions of lawyers
legalese
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law
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practical research
low literacy
psychology of motivation
customer self-service
motivation
co-sponsor
report card
write letters
click-through
understanding
toefl
2nd language learners
reading comprehension
clickthrough
zynga
clickmaps
heatmaps
greenbuild
crowdsource
user feedback
survey
building performance
remote testing
5 second test
analytics
engaged conversion
continuous improvement
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contribution index
ax
persuasion index
boston upa
jeni cross
information visualization
standards
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thanatosensitive design
customer experience
dying
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sharon refvem
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