Ian is a design-innovation specialist who helps organisations use design to achieve their business goals. He works with businesses using design methods to translate early stage business ideas, technology innovations or fledgling product concepts into marketable products. His approach centres on linking customer insight, strategic thinking and creative design methods to help clients build new offers that are market relevant and customer valued.
Through his consulting practice, Insight to Innovate, he has helped a diverse range of companies, both SME's and larger corporates across a range of sectors including; life-sciences, telecoms, consumer and industrial create new products and brands...
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