Bláa lónið hugverkaréttindi

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Fyrirlestur frá fundi um verndun hugverka hjá Íslandsstofu.

Þáttur hugverkaréttinda í uppbyggingu hágæða
vörumerkis

Magnea Guðmundsdóttir, kynningarstjóri, Bláa Lónsins hf.
Skráning og verndun hugverkaréttinda
Radisson SAS – 20. sept., 2011

ÞRÓUN VÖRUMERKISINS

1990 1996 1997 2005

BLUE LAGOON THE NEW VISION
During the 70´s and 80´s Blue Lagoon was by
the Geothermal energy plant and people bathed
free of charge.
In the early 90´s Blue Lagoon company was
established and development started. Low
investment and low income.

HÚÐVÖRUR
LUE LAGOON HÚÐVÖRUR
Fyrstu Blue Lagoon húðvörurnar komu á
markað 1995. Sérstaða þeirra felst fyrst og
fremst í því að þær byggja á Blue Lagoon
jarðsjónum og virkum efnum hans kísil og
þörungum.

Vísindalegar rannsóknir hafa leitt í ljós að
virku efnin styrkja varnarlag húðarinnar og
vinna gegn öldrun hennar. Á markaði eru
vörunar staðsettar sem „Naturceutical“ eða
náttúrulegar húðvörur með virkni.

Vörulínan inniheldur vörur sem hreinsa og
næra húðina og veita henni orku.
Háþróaðarar andlitsvörur sem draga úr öldrun
húðarinnar eru hluti línunnar. Fimmtán nýjar
vörur sérþróaðar til notkunar við spa
meðferðir voru settar á markað árið 2008.
Heildarvörulínan telur nú 54 vörutegundir.

Helstu útsölustaðir varanna eru verslanir Bláa
Lónsins innanlands og dreifing um allan heim
í gegnum netverslun fyrirtækisins.

ÁSKORANIR
Mikilvægi vörumerkisins

Kostnaður

Þrautseigja

Trú á vörumerkinu - og vera tilbúin til að takast á við stór erlend
vörumerki.

Sækja fram og sýna frumkvæði

STERKT, VEL VARIÐ VÖRUMERKI SKAPAR TÆKIFÆRI

��Ö�鱫�ѷ��鰭��ձ��ձ��

Have you heard about Blue Lagoon Geothermal Spa in Iceland

��Ö�鱫�ѷ��鰭��ձ��ձ��

Where did you hear about the Blue
Lagoon?

20 BESTU SPA STAÐIR HEIMS

1. Caudalie Vinothérapie Spa, Marqués de Riscal, Rioja, Spain
2. The Spa at the Chedi, Muscat, Oman
3. Mii Amo, Enchantment Resort, Sedona, Arizona, USA
4. Earth Spa at Six Senses Hideaway Hua Hin, Thailand
5. One&Only Spa by ESPA at One&Only Reethi Rah, Maldives
6. The Standard Spa at The Standard, Miami Beach, USA
7. Six Senses Spa at Porto Elounda, Crete, Greece
8. The Spa at Mandarin Oriental Hyde Park, London
9. The BodyHoliday at LeSPORT, St Lucia, Caribbean
10. Blue Lagoon, Iceland
11. COMO Shambhala at Parrot Cay, Turks & Caicos, Caribbean
12. The Peninsula Spa by ESPA, The Peninsula Chicago, Illinois, USA
13. Spa Chakra Hayman, Hayman, Queensland, Australia
14. Spa Nuxe, Paris, France
15. The Spa at Mandarin Oriental, Miami, USA
16. The Spa at The Datai, Langkawi, Malaysia
17. Cinq Mondes Spa, Beau-Rivage Palace, Lausanne, Switzerland
18. The Peninsula Spa by ESPA, The Peninsula Hong Kong, China
19. COMO Shambhala Estate Bali, Indonesia
20. The Spa at the Bulgari Hotel, Milan, Italy

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Bláa lónið hugverkaréttindi

1. Þáttur hugverkaréttinda í uppbyggingu hágæða vörumerkis Magnea Guðmundsdóttir, kynningarstjóri, Bláa Lónsins hf. Skráning og verndun hugverkaréttinda Radisson SAS – 20. sept., 2011

2. ÞRÓUN VÖRUMERKISINS 1990 1996 1997 2005

3. BLUE LAGOON UPPHAFIÐ

4. STAÐSETNING VÖRUMERKISINS - 1997

6. BLUE LAGOON THE NEW VISION During the 70´s and 80´s Blue Lagoon was by the Geothermal energy plant and people bathed free of charge. In the early 90´s Blue Lagoon company was established and development started. Low investment and low income.

7. EINSTÖK UPPLIFUN 4.5 MILLJÓN GESTA

9. BLUE LAGOON CLINIC

10. BLUE LAGOON HÚÐVÖRUR

11. HÚÐVÖRUR LUE LAGOON HÚÐVÖRUR Fyrstu Blue Lagoon húðvörurnar komu á markað 1995. Sérstaða þeirra felst fyrst og fremst í því að þær byggja á Blue Lagoon jarðsjónum og virkum efnum hans kísil og þörungum. Vísindalegar rannsóknir hafa leitt í ljós að virku efnin styrkja varnarlag húðarinnar og vinna gegn öldrun hennar. Á markaði eru vörunar staðsettar sem „Naturceutical“ eða náttúrulegar húðvörur með virkni. Vörulínan inniheldur vörur sem hreinsa og næra húðina og veita henni orku. Háþróaðarar andlitsvörur sem draga úr öldrun húðarinnar eru hluti línunnar. Fimmtán nýjar vörur sérþróaðar til notkunar við spa meðferðir voru settar á markað árið 2008. Heildarvörulínan telur nú 54 vörutegundir. Helstu útsölustaðir varanna eru verslanir Bláa Lónsins innanlands og dreifing um allan heim í gegnum netverslun fyrirtækisins.

13. SAMFÉLAGSMIÐLAR – NÝ Á��鱫��

14. ÁSKORANIR Mikilvægi vörumerkisins Kostnaður Þrautseigja Trú á vörumerkinu - og vera tilbúin til að takast á við stór erlend vörumerki. Sækja fram og sýna frumkvæði

16. STERKT, VEL VARIÐ VÖRUMERKI SKAPAR TÆKIFÆRI

17. ��Ö�鱫�ѷ��鰭��ձ��ձ�� Have you heard about Blue Lagoon Geothermal Spa in Iceland

18. ��Ö�鱫�ѷ��鰭��ձ��ձ�� Where did you hear about the Blue Lagoon?

20. STAÐSETNING FYRIR AUGLÝSINGAR

21. 20 BESTU SPA STAÐIR HEIMS 1. Caudalie Vinothérapie Spa, Marqués de Riscal, Rioja, Spain 2. The Spa at the Chedi, Muscat, Oman 3. Mii Amo, Enchantment Resort, Sedona, Arizona, USA 4. Earth Spa at Six Senses Hideaway Hua Hin, Thailand 5. One&Only Spa by ESPA at One&Only Reethi Rah, Maldives 6. The Standard Spa at The Standard, Miami Beach, USA 7. Six Senses Spa at Porto Elounda, Crete, Greece 8. The Spa at Mandarin Oriental Hyde Park, London 9. The BodyHoliday at LeSPORT, St Lucia, Caribbean 10. Blue Lagoon, Iceland 11. COMO Shambhala at Parrot Cay, Turks & Caicos, Caribbean 12. The Peninsula Spa by ESPA, The Peninsula Chicago, Illinois, USA 13. Spa Chakra Hayman, Hayman, Queensland, Australia 14. Spa Nuxe, Paris, France 15. The Spa at Mandarin Oriental, Miami, USA 16. The Spa at The Datai, Langkawi, Malaysia 17. Cinq Mondes Spa, Beau-Rivage Palace, Lausanne, Switzerland 18. The Peninsula Spa by ESPA, The Peninsula Hong Kong, China 19. COMO Shambhala Estate Bali, Indonesia 20. The Spa at the Bulgari Hotel, Milan, Italy

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Bláa lónið hugverkaréttindi

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Bláa lónið hugverkaréttindi