The core of our lab is running projects in four domains:
- (e-) mobility
- user needs and product attractivity
- display/control/assistance and telematics
- new media and employer branding
By doing this, we are transferring knowledge about China’s needs to Audi, and we co-design China’s future mobility, be it conventional or electrified.
We assist HR marketing for development and search for talent.
And we support Audi's good public image in China, show our corporate responsibility via a public-private partnership.
ATJL was opened by presenting a battery electric version of Audi A6L driven by Chinese Science Minister Wan Gang, together with Audi's CEO Mr. Rupert Stadler.
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