Music Video - LO2 - Purposes
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Music videos became an important promotional tool for artists in the 1950s-1980s as the music industry shifted from radio to television. Only major label artists could initially afford professional music videos. In the late 1970s, independent labels also began producing music videos, allowing their artists to reach wider audiences. Many independent labels later signed distribution deals with majors, growing their businesses. Now, the lines between independent and mainstream artists are blurred as new promotion methods and revenue streams have emerged through technology and different business models.
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Universal music groupJordane Roberts
油
Universal Music Group owns many record labels and music companies. It uses various techniques to market, distribute, and profit from its artists. Media convergence and new technologies have radically changed the music industry by allowing free streaming and easier discovery of music online, though this has negatively impacted sales of CDs and digital downloads for major labels.Record industry 15
Record industry 15sandy schaefer
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The document provides a history of the recording industry from 1877 to 2000 including major events and innovations. It discusses the founding of major record labels in the late 19th century and their growth through the 20th century. It also outlines the structure of major record labels including their distribution systems, subsidiaries, and administrative departments. Finally, it lists some key trade associations in the industry.British music
British musicNathaniel William Hawley
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This document provides guidance for teaching Media Studies using three films about the band Joy Division: Joy Division, Control, and 24 Hour Party People. It lists topics to cover, including media platforms, institutions, representation, audience reception, and how platforms have changed over time. Students must analyze texts from broadcasting, online media, and print for each topic. Suggested resources include interviews, music videos, books, magazines, and band/film websites to understand the band's influence and how their story has been portrayed.Record labels the big 3, indies and new tech
Record labels the big 3, indies and new techTony Fahy
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The document discusses the music industry and record labels. It describes the three major record labels - Universal Music Group, Sony, and Warner Music Group. It explains that these labels are part of larger media conglomerates and own many smaller subsidiary labels. This allows them to specialize in different genres and artists. The document also discusses how new technology has impacted the industry by allowing artists to self-publish and promote using sites like YouTube, Spotify, and social media. Some artists are now very successful without a major label.More from Rachel Heyes (20)
Podcast timeline
Podcast timelineRachel Heyes
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This document is a timings sheet for a podcast broken into 30-second increments from 0 to 15 minutes. It lists the start and end time for each segment but does not include any details about the topic for each time period. The timings sheet provides a timeline for a 15-minute podcast broken into 31 half-minute segments but without descriptions of the content covered.Guide cribsheet
Guide cribsheetRachel Heyes
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The document provides instructions for creating a guide to working in the creative media sector. It asks the student to compile an annotated research portfolio and then use that research to produce a guide covering the different types of employment, legal issues, work flexibility and how to choose an employer. It reminds the student to collect any research they have done, choose a format for the guide, and determine what resources they need to complete the task, which is due by a specified deadline.Presentation Techniques
Presentation TechniquesRachel Heyes
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This document discusses what makes an effective or ineffective presentation. It identifies several key factors that contribute to an effective presentation, including having knowledge of the subject matter, being confident, using good body language and structure, having neat visuals, allowing time for questions, pacing oneself, and rehearsing. It also notes that public speaking is one of people's biggest fears but that adrenaline can be used to one's advantage. Characteristics of an ineffective presentation include poor visuals, a nervous delivery, being monotone, reading from slides, poor preparation, and not engaging with the audience.Persuasion Techniques
Persuasion TechniquesRachel Heyes
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This document summarizes and categorizes various persuasion techniques used in advertising and media messages. It discusses techniques such as association, bandwagon, using beautiful people or celebrities, bribery, experts, fear, humor, intensity, repetition, testimonials, warm and fuzzy imagery. It also covers more sophisticated techniques like the big lie, charisma, euphemism, extrapolation, flattery, glittering generalities, name-calling, appeals to ideas being new or nostalgic. The document aims to help people recognize and analyze the psychological techniques often used to influence opinions and purchase decisions.Storyboard Guide
Storyboard GuideRachel Heyes
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Storyboarding is the process of creating sketches that represent the shots in an animated film or movie. The storyboard acts like a comic book without words, showing the camera and character movements between frames through arrows. While drawing skill can help, the main purpose is to plan shots and get ideas on paper, so even poor drawings are sufficient. Notes accompany each frame to describe the scene and help guide future filming.Storyboard Example
Storyboard ExampleRachel Heyes
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This document describes the technical specifications for three camera shots, including the shot size, camera angle, movement, and shooting style for each shot. Shot 1 is a mid shot with a level camera angle and static movement shot on a tripod. Shots 2 and 3 are both close ups with level camera angles, static movement, and shot on a tripod.Script Layout Handout
Script Layout HandoutRachel Heyes
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This document provides formatting tips for screenplays, including:
- Scripts are best typed in Courier font sized 12 points.
- Double spacing between lines allows for reading the script easier.
- Leave good borders around the script.
- Use abbreviations like INT, EXT, CAM, DIM to indicate locations, camera directions, and transitions concisely.Shooting Schedule
Shooting ScheduleRachel Heyes
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The document is a shooting schedule that lists dates, sets, page numbers, descriptions, cast, and locations for filming. It appears to be the schedule for the first day of shooting and indicates that filming will capture multiple sets and scenes with different casts at various locations. The schedule concludes by noting the total number of pages shot at the end of the first day of filming.Shot List
Shot ListRachel Heyes
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This shot list template contains 12 unnamed shots without descriptions to be filled in later with details of each shot planned for a video production. The template provides a structure to organize and plan the visual elements and camera angles needed to tell the story without specifying the content or purpose of each individual shot.Call Sheet
Call SheetRachel Heyes
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This call sheet provides production details for a filming day, including the scene location, cast members and characters, page numbers, makeup requirements, and notes. Cast and extras are instructed to report to the designated location. The cover set for the day is also listed.Production Schedule
Production ScheduleRachel Heyes
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This production schedule outlines tasks to be completed over a 6 week period including shooting, equipment preparation, budgeting, location scouting, interviews, and animation planning. Key items include developing a shot list, booking equipment, creating a projected budget, compiling a contacts list, writing a location report, and drafting a narrator script.Location release form
Location release formRachel Heyes
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1. The document is a location release form granting filming rights at a property located in Manchester.
2. It allows the film crew to enter the property and film/photograph both the interior and exterior during an agreed upon period.
3. All rights to the films, photographs, and recordings made at the property vest with the film company, who can exploit and distribute the content as they see fit.Release form
Release formRachel Heyes
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The document is a release form for The Manchester College granting permission to film and use an individual's contribution for programming purposes. It confirms consent for filming, recording, broadcasting, and use of photographs and personal material. It also warrants that any content or information provided is truthful and will not damage the integrity of the programming. Promotional use of the contribution and biographical material is permitted, and the individual agrees not to comment to media without consent. The individual confirms they have no criminal convictions and are unaware of anything that could discredit them or the programming. The agreement can be freely assigned or licensed by The Manchester College.Scripts
ScriptsRachel Heyes
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The document provides guidance on writing a script, including formatting recommendations of 90-120 pages in 12-point Courier font on 8.5x11 paper. It explains that a script is a blueprint for the future film and should show events visually rather than through production details. Key elements of a script are identified, such as scene headings in all caps, action written in present tense, character names capitalized, and dialogue formatting. The document recommends reading sample scripts and taking online lessons to learn scriptwriting rules and style, and provides links to resources for writing and formatting scripts using the Celtx software.A lesson in scriptwriting
A lesson in scriptwritingRachel Heyes
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The document provides instructions on how to summarize a scenario into a script. It explains that a script includes:
1. The location, which for this scenario is outside a movie theater at night.
2. The two characters - an old person and a young person.
3. The dialog between the characters, in which the old person uses questions about computers to help the young person understand how someone can be "seduced by the dark side".
4. Brief descriptions of the actions without excessive detail. For this scenario, the only actions mentioned are the characters standing by the movie poster and then walking away.
5. A concluding transition, which for this scenario simply states "Fade Out".Screenplays
ScreenplaysRachel Heyes
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This screenplay document discusses the key elements of a screenplay including subject, action, character, research, and structure. It explains that a screenplay should have a definitive beginning, middle, and end with each act setting up confrontation and resolution. It emphasizes focusing on the character and their goals, needs, and how they overcome obstacles. Research is important to add accurate details. The structure recommends using index cards to map out scenes leading to the plot point at the end of each act.
Treatment Template
Treatment TemplateRachel Heyes
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This document outlines the key elements that should be included when writing a treatment for a creative project such as a short film. The treatment should include:
1) Details about the project such as the working title, genre, duration, and target audience. It should also include an outline of the story and character breakdowns.
2) Descriptions of the visual and audio elements including lighting, camerawork, editing, setting, actors, props, costumes, soundtrack, and sound effects.
3) Explanations of the rationale for the project, research conducted, requirements and resources needed, as well as any constraints or contingencies.
4) Considerations of legal and ethical issues, a proposed budget andConstraints & Contingency Worksheet
Constraints & Contingency WorksheetRachel Heyes
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This document outlines various constraints that may impact a film project, including time management, personnel, resources, legal and ethical considerations, and logistics. It notes that creating a professional product in a short time scale will require detailed organization. It recommends creating a schedule and sticking to it, as well as building in extra filming or editing days as contingencies. The document stresses preparing research materials by evaluating found content, extracting useful data, and organizing it according to the project's intentions.Example Treatment
Example TreatmentRachel Heyes
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This document outlines a treatment for a proposed 45-60 minute video programme about WH Syndrome for the WH Foundation. It details the filming locations, structure, budget, and production timeline. The programme will focus on promoting family values and abilities of children with WH Syndrome through interviews and footage of family life, the annual meeting, and children's achievements.Music Video - LO2 - Purposes
- 1. Promotion and Distribution Of Artists through Music Videos
- 2. From the 1950s The music industry moved from a radio based medium to a visual medium as television became mainstream. Only artists signed to major record labels could afford the costs associated with shooting then distributing music videos in the 1960s (The Beatles, Serge Gainsbourg, The Animals.) In the late 1970s / early 80s bands signed to independent record labels started to go mainstream and shoot music videos. Virgin Records/ Rough Trade/ 4AD /Factory Records. Enabling them to gain a wider audience ( if shown on television.) Many independent record labels like Virgin gained major label distribution deals which enabled them to grow considerably. Another example (80s) - Ruthless Records with EMI (N.W.A) Many independent labels would become successful and sell either part or all of the label to a major. Virgin to EMI 1992. SubPop to Warner in 1995 (The label that first signed Nirvana.)
- 3. Major Vs Independent / Self Produced Artists Promotion - Mainstream Artists now use alternative approaches to self promotion through blogs and alternative websites like Pitchfork. Major record labels pay so called taste makers to promote new artists. The lines between who is independent and mainstream are now blurred (deliberately.) For example Skrillex BigBeat (label started as indie now owned by a major - Warner Music.) Artists like Lady Gaga, Kanye West use cutting edge video directors to make them appear cool and independent of the corporate culture associated with major record labels. Extension of Income / outlets - broadcast and online music video channels. Advertising. Downloads. Music Royalties. Merchandise. Live Performance. Endorsements. (The demise of CD / DVD.) Synergy - Conglomerate reach of major labels film / tv production i.e. link into soundtracks. Merchandise. Performance. Good e.gs - Time Warner / Disney. Technological Convergence - Mobile phones / Computers / Games Consoles / ipad etc.
- 4. TASK Research one mainstream and one independent / self produced artist. (For eg The Arcade Fire are signed to an independent label but have major distribution / publishing which helps them gain a wide audience and extends their income. They are still classed asIndie.) http://www.newyorker.com/arts/critics/musical/2010/08/16/100816crmu_music_frerejones Explain (with examples) how they use music videos to promote themselves. How can this lead to the artist extending their income? How does their record label employ forms of synergy? Technological convergence - what role does this play in the promotion and distribution of their music videos?