What is the one thing your law practice needs over everything else?
More revenue.
There are only three ways to get more revenue:
1. Obtain new clients,
2. Get new matters from current clients and referral sources, and
3. Make sure clients pay their bills on time (receivables)
So you hire read books on Legal Marketing tactics: you get someone to build a website; to do your SEO, to write your brochures. You attend Bar Association events and Chamber of Commerce Meetings. You write a blog post, put your profile on LinkedIn, have a Facebook Page, try to tweet on Twitter. Maybe you even hire a Legal Marketing professional to work at your firm. But still, the clients aren鈥檛 coming.
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