Personal Information
Organization / Workplace
Portland, Oregon Area United States
Occupation
Senior B2B Marcom Strategist
Industry
Advertising / Marketing / PR
Website
About
My work as a senior digital marketing strategist includes managerial and leadership experience integrating strategies across digital domains. My primary expertise is in B2B for deep technology and SaaS solutions – and where technology intersects to improve lives from healthcare to wearables to a wide swath of retail verticals. I also characterize my expertise as "B2B2C" with a strong connection to consumer engagement.My approach is to understand the business problem, then propose holistic, integrated marketing strategies to drive solutions and positive business impacts based on KPIs and analytics for continuous acceleration.
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