It is a quite interesting shifting, from traditional marketing & communication to a digital communication planning. It is quite new and fresh area in this industry as most of the digital agencies are growing in a more production driven way, most of the clients are still considering that digital is just a nice to have platform, especially when they are considering the communication ROI. But the fact is that more and more consumers turning to be a netizen, and there are lots of new insights and new behaviors happened on this platform, it requires agency to consider the communication engagement from a strategic way in stead of the supplementary of the traditional above the line communicatio...
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