A sales and marketing specialist with a diverse background working across multiple business sectors including: Financial Services, Automotive, Food & Beverages, Technology, Pharma, and Travel and tourism (plus others).
A marketing professional of more than 20 years, John has developed segmentation models to identify and predict customer profitability, these have achieved cost savings of up to 30% and revenue gains of between 25% and 150% for his clients.
John started his career as a marketing analyst, utilizing various software solutions (e.g.SPSS, SAS, Business Objects, etc). He has since worked in Client Services, New Business, Consultancy, and Business Strategy roles, his most recen...
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