Jean-eric Pelet, Kmcms, paris at Kmcms

Jean-Eric Pelet

75 Followers

Jean-Eric Pelet holds a PhD in Marketing, an MBA in Information Systems and a BA (Hons) in Advertising. As an assistant professor in management, he works on problems concerning consumer behavior when using a website or other information system (e-learning, knowledge management, e-commerce platforms), and how the interface can change that behavior. His main interest lies in the variables that enhance navigation in order to help people to be more efficient with these systems. He works as a visiting professor both in France and abroad (England, Switzerland, Tha茂land) teaching e-marketing, ergonomics, usability, and consumer behavior at Design Schools (Nantes), Business Schools (Paris, Reims)...

social media m-commerce mobile commerce ia ai intelligence artificielle artificial intelligence r茅seaux sociaux pelet responsive design smb small medium sized businesses delphi study marketing information systems 辫耻产濒颈肠颈迟茅 programmatic programmatique engagement location based system geolocalisation font marketing digital entrepreneur fun accessible responsive 驳茅辞濒辞肠补濒颈蝉茅 elderly consumer behavior voix geste communicate respiration respirer expression oral communication public m-commerce_trust m-experience m-loyalty web 迟茅濒茅肠辞尘尘耻苍颈肠补迟颈辞苍蝉 afrique entrepreneurship pme agricole deforestation changement climatique reseaux electriques braconnage 茅肠辞蝉测蝉迟猫尘别蝉 developpement durable flow eudaimonisme 尘辞产颈濒颈迟茅 e-commerce layout design 谤茅蹿茅谤别苍肠别尘别苍迟 color accessibilite seo strategy wine purchase attitude website personality gender tablet reputation privacy feelings knowledge repository