Personal Information
Organization / Workplace
Paris Area, France France
Occupation
KMCMS, Paris
Website
http://jepelet.free.fr
About
Jean-Eric Pelet holds a PhD in Marketing, an MBA in Information Systems and a BA (Hons) in Advertising. As an assistant professor in management, he works on problems concerning consumer behavior when using a website or other information system (e-learning, knowledge management, e-commerce platforms), and how the interface can change that behavior. His main interest lies in the variables that enhance navigation in order to help people to be more efficient with these systems. He works as a visiting professor both in France and abroad (England, Switzerland, Tha茂land) teaching e-marketing, ergonomics, usability, and consumer behavior at Design Schools (Nantes), Business Schools (Paris, Reims)...
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social media
m-commerce
mobile commerce
ia
ai
intelligence artificielle
artificial intelligence
r茅seaux sociaux
pelet
responsive design
smb
small medium sized businesses
delphi study
marketing
information systems
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programmatic
programmatique
engagement
location based system
geolocalisation
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accessible
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elderly
consumer behavior
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geste
communicate
respiration
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expression
oral
communication
public
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e-commerce
layout
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color
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seo
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wine purchase
attitude
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