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Question 3: What kind of media
institution might distribute your
media product and why
Jessica Miller

Production process

My product would have o go though a series of stages which is known as the production and
publication phase. There are 5 main stages which are:

 The idea process, thinking what will the magazine look like, who is it for, content and genre.

 Researching into current products on the market and how are they similar to my own media
product. Are they successful/how. Who is the audience. What is appealing layout/design

 Produce flat plans, to be used as visual aids to what the product will like like.

 Construct product on a industrial size

 Distribute the product. Depending on target audience to either niche or large audience.

Publishing
As my target audience is “indie”/”alternative” young adults. My audience is very
similar to the likes of Q magazine and MoJo , although this type of magazine is also
targeted at older generations as well. Both these magazines are distributed to a wide
target audience and are mainstream. Both magazines are distributed by large
companies such as Beaur Media Group, who also have magazines such as Kerrang!
and Empire. They may be reluctant to distribute my magazine as it is very similar to
products they already distribute.
Most of their products are mainstream and are for large target audiences. However
they are still niche in terms of the age and stereotypes. The products are distributed
to retailers like music store HMV, large supermarkets and retailers such as WHSmith.

Distribution: who would distribute.
 Beaur media group have many indie magazines which they publish, such as kerrang! Magazine. However
they also have its radio station which is aimed at a young “indie” target audience. Along with this they
have MoJo and Q magazine. As they have a vast select of interactive media along with online social
networking sites. They are able to reach all target audiences. They are familiar with what each of their
audiences want and are able to meet their needs. This knowledge allows the producers to produce
products they know will sell as they satisfy readers needs. This then allows them to increase revenue and
invest in continuing production.
My product is very similar Q magazine. It follows the forms and conventions of the music genre and
shares similar target audiences. This would make it easier for Beaur to be able to sell my product because
they know what the readers want and would be able to use the same techniques which they already use
to sell Q.

 Beaur own at lot of other genres, not just music, they are magazines in the fashion genre. This makes
them very successful as they have knowledge in most genres of magazines. Knowing the audience that my
magazine is for would benefit my magazine hugely as it would be able to get to the standard which the
audience of a music magazine are interested in, and gradually become successful, ensuring sales and the
popularity of my magazine. However they may be reluctant to take on my magazines because they
already have very successful magazines in the genre and they may think that there is no room in the
market for my own.

Advertising my own product.
 Products which are already on the market, such as MoJo and Q are
advertised through corresponding online websites, social networking
sites. Theses are used to attract the right audience, which is seen as
an effective way as the internet is very popular with their target
audience. Most young people now own a device which allows them to
search the internet. This allows MoJo and Q to be pushed on to the
young and mainstream audiences.

 For my own product the audience is also young and mainstream.
Therefore I will also use theses advertises techniques, as they are easy
to use and could easily be adopted to fit the advertising needs of my
product.
If I used sites such as facebook and twitter, It would attract many of
my intended audiences, this is because they are both the two main
social networks used by many. It would also be good if I tried to reach
my advertising to other media platforms such as radio, BBC radio 1
would be good for advertising my product because their audiences
are similar to the audiences for my magazine.

Distributing my product
As I would be distributing my product to a large mainstream
audience. It would be sensible to distribute to retailers like
magazines which are already on the market. Retailers such as:
WHSmith, large supermarkets like Asda Tesco and Sainsbury’s. it is
important that I also distribute my product to stores such a HMV as
this a music store so my target audience are more likely to find it
attract if it can be bought here.
By allowing a subscription to my own magazine, it would allow
those readers who read very issue to have it delivered to their own
home. However this may come at a higher cost for the customer as
postage and packaging would have to be accounted for.
The emergence of web 2.0 it is now a lot easier for my product to
be distributed and advertised. The use of online advertising
agencies that can use ‘add ons’ to websites and pages of
indie/alternative stores such as clothing or accessories. This brings
my products to the large audience of music genre.

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