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What kind of media institution might
distribution your product and why?

The production of my product would go
through a production and publication
journey which takes five main stages.

1. Thinking up ideas, what will the
product based on, who will it be for
e.g. age, gender and social class of
the target audience.

2. Researching into similar successful
products, evaluating them and
gathering primary research and
secondary research into what the
audience likes and dislikes and what
they want in the product.

3. Producing flat plans as an idea of
what you want the finished product to
look like this is useful as a guide
during the production stages.

4. Constructing the magazine on
Photoshop and in design then merging
them together for the final product

5. Finally distributing the products to
shops and newsagent to be purchased
by the consumer

 As my magazine’s target is aimed at 15-35 year olds
my audience is very similar to those of Q. Bauer
media group is highly successful distributor

 Although my magazine is more niche in terms of
genre and social group to Q it’s distribution will be
mainstream and available to a larger target audience
maximizing the products profits

 My product would likely to be produced by
companies like Bauer media group as well as Q.
Bauer media group also publish similar highly
successful magazines like Kerrang and Empire

 Such products are sold at large retails such as
supermarkets like Tesco or Asda high street shops
like WHSmiths as well as local newsagents.

 A company like Bauer media group would produce
my magazine. They are horizontally integrated as
they already a range of other music magazine such
as Q, Kerrang and Mojo.

 Producing a similar magazine wouldn't’ be too risky
as it would contribute further to a diverse range of
product to it’s audiences

 This allows the company to produce products that
they know will sell as they know the target audience
and know how to satisfy. This will therefore mean
they will bring in higher revenue which they can
reinvest into the production.

 Bauer media group is synergized because they are a conglomerate.
As well as distributing magazines they also own radio stations and
also television channels, 4music for example.

 The radio station promotes the television which advertises the
magazine which has a page with an advert for the radio station and
vice versa.

 As of the rise of web 2.0 there are other ways of advertising to a
larger and mainstream audience

 Magazines such as Q are also advertised on social networking sites
like Facebook and Twitter because it is an effective way of reaching
the target audience because they are usually found through their
hobbies and interests

 Young people regularly use these sites because these sites are the
most popular way of communicating. Also Facebook and Twitter are
often free to advertise.

 I would also apply for my magazine to be advertised commercially
preferable on a music channel like Kiss.

 I would distribute my magazine to mainstream
stores like .. In order to distribute to a larger main
stream audience

 In my construction I produced a subscription offer
within my contents page where fans loyal to the
magazine can apply online for a multiple package
deal which can be delivered straight to the
readers door through a postal service. This being
more convenient for the reader than having to buy
there issue from a retail every month

 Due to the rise of web 2.0 It is easier for my
product to be distributed or advertised online.
Again I could advertise them on Facebook or
Twitter, alternately I could pay Indie music and
clothes stores to add them along side there web
pages.

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Media Evaluation Question 3

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