Spearheading efforts across handling entire spectrum of functions pertaining to creative advertising, branding and marketing communications; deftly overseeing the operational readiness of the creative team all in fulfillment of brand promise to clients. Collaborating and contributing to the creative process as a leader of a creative team; writing and presenting cohesive and persuasive rationales for campaign approaches, leading the unified process of marketing/ concept/ design and post-production execution. Understanding organization鈥檚 strategic goals and brand, analyzing the creative team, environment, processes and technologies to determine areas needing improvement; building and di...
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