Dr. Jule B. Gassenheimer joined the faculty at Rollins College in the Fall of 2004 as a Professor of Marketing at the Crummer Graduate School of Business. She teaches Marketing Research, Marketing Management, Critical Thinking and Quantitative Research Methods. Before joining the faculty at Rollins, Dr. Gassenheimer was a Gatton Professor of Marketing at the University of Kentucky. During her sixteen years at the University of Kentucky she taught professional selling, sales management and marketing theory. Throughout her career she has worked with both non-profit and for-profit companies in the area of Marketing.
Dr. Gassenheimer is currently a member of the American Marketing Associ...
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