I am a B2C and B2B media planning veteran with over 20 years of agency-side experience. I work with brands and internal resources to connect with consumers through the development of engaging communications spanning paid, earned and owned channels to help meet clients' marketing objectives.
A strong believer in using primary and secondary research to find the appropriate touch-points along a customer's journey toward a product or service purchase, I strive to position clients' brand messages in the time and space when they will have the most impact.
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