Assistant Professor of Advertising at the University of South Florida. Research interests include advertising/marketing within the Social Web and advertising theory development.
Prior experience as a Marketing Communications Specialist with experience working with clients of various sizes and a Master's degree in Advertising. I have designed research and recommended strategy for multinational firms, single media outlets and small start-up companies.
Specialties: Social media, Marketing strategy, research design, mangement, media economics and mangement
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