Contacting the Crimson White
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To get coverage in The Crimson White (CW), organizations should email details about their news or events to the appropriate desk - News, Lifestyles, or Sports. The CW offers articles, news briefs, and calendar listings. Organizations should provide contact information for at least one person and be available to answer follow-up questions from reporters. Other options for publicity include submitting to UA News, the Crimson Calendar, or The SOURCE calendar.
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Contacting the Crimson White
- 1. How to reach out to The Crimson White Tips on the best policies and practices for getting your organizations news in the CW Who do I talk to? The CW has various editorial desks. If you want to increase the chance your news or event will be published, make sure you send it to the right desk. A desk, in newspaper jargon, means the group that handles a specific segment of news. The CW has the following desks: News: This is a large desk that incorporates most student news on- and off-campus. Email: news@cw.ua.edu; Editor: Will Tucker; Assistant Editors: Patty Vaughn, Hannah Mask Lifestyles: This includes arts, entertainment, nightlife, music and cultural news. Email: lifestyles@cw.ua.edu Editor: Kelsey Stein (kmstein@crimson.ua.edu) Sports: Anything sports related. This includes intramural, club, and varsity sports. Email: crimsonwhitesports@gmail.com Editor: Jason Galloway Many times individual reporters will have their email addresses listed with their articles in the CW. If youve noticed that a specific reporter has written articles similar to your organizations news, you may consider emailing them personally. But remember, CW reporters are students too. They get several emails every day, so directing your news to the correct place will increase your chances of getting a reply. Not everything your Types of coverage you can organization does will get in the CW: be newsworthy Article: This is a full-fledged article. It will generally be 500-800 words and include Is your news weird or interesting? quotes from 3 different sources Doing something new and unique to campus? News Brief: This is shorter than an article and requires fewer sources. If you dont Is it timely? Are you holding an think you have enough information for a event? Is it time-sensitive? Is it full article, this may be a better option. relevant to things going on around campus, the state or the country? Calendar event/Announcement: The CW regularly runs tidbits about organizations Is it relevant to a lot of people, or upcoming or ongoing events. We can also just a few? Does it hit home? add it to one of our online or print calendars.
- 2. What we need from you: Deadlines and contact info: Your full name, year in school and major Let us know about your story at least 1-2 weeks in advance. At least 1 working cell phone number Email the appropriate editor, and follow up a couple An email addressThat you check regularly! of days later. Optional, but helpful: Names and contact informa- Remember to provide all of the basic details about tion of other people that might be useful sources for your event, as well as the name, emails, and phone the reporter numbers for anyone else involved. Important info about availability: We regularly receive emails from student organiza- tions about upcoming events. Many times when we do attempt to cover them, we cant get in touch with anyone in the organization. When you send an email to the CW, include the Who, What, When, Where, Why and How of your story or event. If you dont include this info, an editor or reporter is unlikely to follow up with you. Online articles The Crimson White also runs online-exclusive stories, especially if the article has pictures or video. We have a limited amount of space we can fill with articles, and online articles are just as helpful as print ones. We have several thousand unique visitors to the CW website daily. Dont feel turned off or cheated if this is the case with your news, and be sure to send the link out to your friends and mem- bers of your organization. Other publicity options: UA News: UA News is sent out weekly to students. It is run through the Office of University Relations. To submit your information to UA Student News, use this link: http://uanews.ua.edu/submit-student/ Crimson Calendar: You can submit your own events to the Crimson Calendar (http://events.ua.edu). Click the link and follow the instructions on the site for submitting an event to the calendar. Lots of reporters check the student news and Crimson Calendar for news ideas/stories. The SOURCE Calendar: Contact Alex Karagas at The SOURCE to learn how to add your event to The SOURCE calendar.