Zoom Active Lifestyle Marketing Kit 2015
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Working from existing content and the need to move quickly to the new Zoom branding in the US, I worked on this transitional Media Kit for Zoom in the US. Zoom Media owns the rights to the presentation. It is currently on their website. I am displaying this as part of my portfolio, example of my work.
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Zoom Active Lifestyle Marketing Kit 2015
- 1. 2015
- 2. We are on a mission to engage and inspire millions of active lifestyle consumers. Reach people where they want to be. 2
- 3. We are the leading authority in the fitness space. Zoom builds strong relationships between brands and active lifestyle consumers. We believe health clubs are the best place for brands to engage a significant audience. Furthermore, we know that integrated media and experiences targeting the Active Lifestyle Consumer generate the best results for our clients. Connect with our hard-to- reach audience by creating a program that motivates members and establishes your brand as a valued partner in achieving their active lifestyle goals. Reach people where they want to be. 3
- 4. Whats Inside 5 The Active Lifestyle Audience 9 ZoomFitness 11 Fitness State of Mind & The Path to Purchase 13 Full Brand Immersion Integrated Touch-points: 14 Video Network 15 ZoomCardio 16 The Classics 17 Sampling & Experiential 18 Custom Programs & Sponsorships 4Reach people where they want to be.
- 6. Reach people where they want to be. We are trusted by a formidable group of top brands and advertisers to reach people where they want to be. We consistently create relationships between brands and the consumers who have a proven influence on the brand choices and consumption habits of countless others. Zoom doesnt just put your message in front of the right audience. We create brand advocates. Active Lifestyle Media is our currency. The Active Lifestyle Audience $115K Household Income 54/46 Male/Female 158 Index Managerial/Professional 155 Index College Educated 207 Index Roper Influential Source: GfK Mediamark Research 2014 Doublebase, Nielsen 2013 Zoom Media On Location Study Reach people where they want to be. 6
- 7. Reach people where they want to be. Its all about balance: Our audience loves yoga and running as much as they love a fine French red. We never stop asking questions. Knowing the active lifestyle audience is more than our job its our responsibility and one that we take seriously. Zoom works with top industry experts to regularly conduct custom research on this influential group of market-drivers. We never stop learning. Using the information we learn, we are able to adapt our strategies to create the most impactful programs, and generate measurable results, for our brand partners and advertisers. If a program doesnt add value to the active lives of this dynamic group of trendsetters and influencers, we wont do it. High Intensity The Active Lifestyle Audience Reach people where they want to be. 7
- 8. Reach people where they want to be. Food & Beverage 265 Buy food labeled High Protein 215 Buy food labeled Natural or Organic Imported Dinner/Table Wines 175 Drank in Last 6 Months Entertainment 199 Attend movies 2-3 times a month Travel Index 174 Book foreign or domestic travel online 206 Flew First Class Domestic/ Foreign Travel Personal Care 220 Got a massage in the past six months 275 Got a facial in the past six months 169 Got manicures & pedicures in the last 6 months 307 Body Treatments in past six months Fashion 204 Spent $3,000 on clothing in the past year Weve got the basics covered. It can practically go without saying that our audience is health-conscious, passionate, social, and opinionated. This group prefers premium brands (Index 161) and are not shy to give advice (Index 192). Our health club members are: Passionate about their health clubs (80% say its a necessity) Like to be first to try healthy lifestyle products (157 Index) Very social 157 Goal oriented 153 Committed to community involvement 177 Theyre just getting warmed up. In addition to sweating it out at the gym, our audience is passionate about fitness as a lifestyle. Finance 189 Used a stock rating service 141 Used a financial planner 150 Credit card purchases $2,000+ average month Automotive 157 New import automobile past 12 Mo 122 Own 3+ vehicles 132 Decision maker for new sport utility Telecom/Technology 152 Downloaded app on mobile phone in last 30 days 138 Purchased smartphone past year 184 Cell phone influential consumers Personally Participate In: Jogging/Running (Index 272) Yoga 280 Swimming 178 And they look good while doing it Spent $150+ on Athletic/ Workout Wear 344 Here is just some of what we know about our dynamic and inspiring audience: The Active Lifestyle Audience Beyond the Health Club Source: GfK Mediamark Research 2014 Doublebase 8
- 9. Did you know? Positive mindsets increase 200% while training and working out. ZoomFitness Source: GfK Mediamark Fitness Research Thought Leadership Study
- 10. Reach people where they want to be. 2,900+ Digital venues & trusted venue partners 160+ DMAs in the US 85 Million+ monthly Impressions Nielsen measured 10 Because timing is everything. Every brand wants an authentic connection with their target audience. We deliver on the tangibles: the top markets, the impressions, and the measured results. But, more importantly, we deliver the INTANGIBLE. We put brands on the front lines of SWEAT & PASSION. When Zoom integrates a brand in the fitness space, we are creating a memorable connection between that brand and the human desire to BE BETTER. There is nothing more powerful. Its the perfect place and the perfect time. ZoomFitness
- 11. Zoom enables relationships with consumers at a relevant point of passion. For 78 minutes per visit, health club members experience a positive mood shift and heightened state of awareness. During this time, members are thinking about their health, appearance, and shopping lists. 86% of all health club members run errands after they leave the gym. We keep brands relevant and top of mind while purchasing decisions are being made in real time. The Fitness State of mind The Path to Purchase Source: The Nielsen Company Fall 2013 On Location Demo Study. P18+ Reach people where they want to be. 11
- 12. Reach people where they want to be. Have seen digital/video ads in gym/health clubs in the last 30 days 676 Index Have seen digital/video ads in gym/health clubs in the last 6 months 524 Index Were considerably interested in video ads in gym/health clubs 469 Index Active lifestyle consumers are not sitting on their couches watching ads on TV Is anyone? ZoomFitness members: Source: 2014 Doublebase GfK MRI 12
- 13. Reach people where they want to be. 13 Dont Just Advertise, Integrate. When you authentically integrate into the health club environment, you enhance the member experience at every step. Zoom works with each brand from concept to execution to post-campaign research to provide the most engaging, relevant, and targeted programs. Full Brand Immersion Commercials with Sound Illuminated Backlit Billboards in common areas Overhead Digital Signage Locker Room Classics with Coupon Rack Mobile Integration ZoomCardio Sampling and Experiential
- 14. Reach people where they want to be. 14 Video/Commercials with Sound Digital Signage TV Commercial Specs Digital Signage Specs All Sight, Sound & Motion ads run as full screen 16:9 landscape ads during commercial breaks. When Sight, Sound & Motion ads run in commercial breaks, video and audio is accessible to all members. Zoom accepts the DPAA Landscape HD 16:9 Standard Ad Unit, supporting full motion video (i.e. TV ad creative). Aspect Ratio: 16:9 HD 1080p or 720p at 29.97 fps NTSC 720 x 480 also accepted All Digital Signage in Zooms Fitness Network run as 16:9 landscape ads. Digital Signage Ads in Zooms Fitness Network do not play audio content. Zoom accepts the DPAA Landscape HD 16:9 Standard Ad Unit. Can support full motion video (i.e. TV ad creative), Flash animation or static imagery. Aspect Ratio: 16:9 Dimensions: 1920 x 1080 HD 1080p or 720p at 29.97 fps Digital Format Accepted: MP4 see production notes Uncompressed AVI Uncompressed QuickTime MOV Digital Format Accepted: Adobe Flash see production notes MP4 see production notes Uncompressed AVI Uncompressed QuickTime MOV Be Seen and Heard. Feature relevant and engaging content throughout the club on overhead flatscreens. Advertising options include TV Commercials with Sound and non-sound Digital Signage. Played on multiple overhead screens, the TV commercials are heard throughout the club via the ambient audio system. Overhead Digital Signage features music, health and wellness content, sports schedules, entertainment updates and club specific news. ZoomFitness Video Network 14
- 15. Reach people where they want to be. 15 Dedicated Channel Landing Page Ad Video Pre-Roll Video Mid-Roll Ads Interactive Banner Ads Cardio Screensaver Description Dedicated Channel featuring advertisers long form content or :30 spots. Video automatically plays on landing. User can use thumbnails to navigate through video series and select content. Static Ad that appears on home screen. After user presses start button, the video pre-roll ad appears for all users During cardio workouts, fitness patrons can watch zoom channels such as music videos or virtual active. These spots are placed within these channels. High impact banner advertising implanted on live an on-demand cardio equipment viewing. Static ad on the cardio equipment when machines are not in use. Unit Type Long Format Video (Up to 30 minutes, Multiple Video Series Supported) - 15 or 30 second video 15 or 30 second video Static image - Aspect Ratio 16:9 - 16:9 16:9 - - Frames per second 29.97 - 29.97 29.97 - - Background Image 1360 x 768 - - - - - Dimensions (W x H in pixels) Thumbnail 220 x 120 Netpulse N5i, Life Fitness Lifescape & Woodway 4Front: 954 x 537 Matrix PCTV: 710 x 400 - - Please provide both formats: 728 x 90 180 x 180 1360 x 768 1060 x 768 Please leave small area in lower portion of image which must be reserved for start button this area will cover the bottom 1360 x 200 Possible Interactions Click to email Click to dedicated channel Click to email Click to branded channel Click to video Click to email Click to dedicated channel Click to email Click to dedicated channel Click to email Click to cedicated channel - ZoomCardio Now, its personal. Fully immersive and interactive, your brand is front and center on fully interactive personal touchscreens while our members sweat it out. Sponsor live cable television and On-Demand Music and Programming. Feature your own fully-dedicated Brand Channel. Take advantage of multiple static and video touch points to maximize engagement in a way our tech-savvy members are already familiar with.
- 16. Reach people where they want to be. 16 Backlit Billboard Specs Format Trim Size: 24.75 x 32.75 Visible Area: 24 x 32 Live Area: 22 x 30 Color 4 process + 1 tint on back Paper Opaline Photorealistic Paper Classic Billboard Specs Trim Size: 13 x 17 Visible Area: 11.876 x 15.938 Live Area: 10.876 x 14.938 Color 4 process Paper Zoom prefers printing on paper with recycled content such as Chorus Art 80lb. Gloss Cover. Backlit Billboards Zoom Backlits are illuminated billboards installed in high traffic areas of the club. Zoom provides unprecedented proof of performance supported by dedicated field teams throughout the country. Classic Billboards Zoom Classics are non-illuminated billboards installed in locker rooms. Zoom Classics facilitate gender specific campaigns reaching club members in an intimate and private setting. Targeted, relevant, effective. The Classics
- 17. Reach people where they want to be. 17 Highlight Programs Include: Bior辿/Physique 57 Workouts Gatorade G Series Fit Challenge Dove+ Care For Men Sampling Degree For Women Hispanic Class Sponsorships Aveeno Locker Room Transformation Laughing Cow Sampling Days Timex Trainers Kashi Bear Naked Sampling Playtex Sport Launch CBS Partners Fitness Program Events & promotions Custom media Live brand connections: Brand ambassador zones Hand-to-hand sampling Trainer influencers Circuit challenges Sponsorship Activation Available for: Bootcamp classes Yoga Pilates Spin Aerobics National challenges From Ideation to Execution. Zooms dedicated Experiential Marketing team provides an in-house approach to conceptualizing, producing and executing customized experiential programs. Sampling & Experiential
- 18. Reach people where they want to be. 18 Custom Program Opportunities: Auto Finance Personal Care Packaged Goods Retailers Fitness Endemic Sponsorship Opportunities: Bootcamp Classes Spin Aerobics Yoga Pilates Basketball Swimming National Challenges Partner Sponsorships: Golds Gym National Challenge Golds Gym Bootcamp Sponsorship Retro Fitness App Challenge LA Fitness Basketball Sponsorship Whether its a fully branded basketball court or a National Fitness Challenge, Zoom is continuously working with our venue partners to bring exclusive, relevant and targeted branded solutions to the top chains. Beyond media: Fully integrated brand experiences Custom Programs & Sponsorships
- 19. Reach people where they want to be. 19 New York 112 Madison Ave 8th Floor New York, NY 10016 (212) 685-7981 zoommedia.com Chicago 549 W. Randolph Suite 600 Chicago, IL 60661 (312) 492-7871 Los Angeles 11340 West Olympic Blvd Suite 381 Los Angeles, CA 90064 (310) 914-5800 Contact us Want to be a part of the Active Lifestyle?