I'm a product development specialist with more than 10 years of experience gained in innovation institutes, big data companies and as a consultant. For the past 5 years I have been focused primarily in the area of big data product development, and I'm fascinated by the way data, customer insights, design, psychology and personalization all converge within this discipline. In this period, I had the privilege to work in a role that allows me to formulate ideas based on data insights, translating a lot of information in features and rapidly test those features with a massive number of customers to increase e-commerce conversion. I believe that testing is a great scientific method of understa...
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