Project lead for the enterprise-wide lifecycle rollout and integration of Salesforce CRM, Marketing Cloud, Knowledgebase across the enterprise lifecycle at the University of Kentucky. Currently developing and building strategic communication staff and support structure. Oversees strategic communication, marketing and Salesforce CRM operations within the Academic Excellence (AE) operations. Units include: Enrollment Management, International Center, Center for Enhanced Learning and Teaching (CELT), Student and Academic Life (SAL) and Faculty Advancement.
Specialties: digital marketing, data collection, research, research design, on-boarding and analysis, action-oriented strategy...