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market research brand equity brand strategy research-based consulting triple bottom line sustainability consumer brand relationships branding shared value sustainable business brand relationships reputation management consumer insight engagement business models roi consumer equity research visualization freelance research management consumer insights brand performance sustainable branding customer equity roi metrics market value brand experience stakeholders brand creative research visualization effective communication financial return edward tufte complex stories information graphics customer insight infographics brand stories marketing power brand narratives explanatory diagrams data visualization winback customer franchise corporate citizenship competitive advantage brand promise corporate reputation innovation profit people planet reputation sustainable development public opinion social responsibility iso 26000 conscious capitalism corporate communication customer brand relationships corporate advertising quantitative research brand management qualitative research project management services outsourcing brand audit best practice research design project management business case reinforcement differentiation identification role model customer loyalty customer strategy