Advertising Executive, Entrepreneur, Cross-cultural & Digital Marketing Strategist
Industry
Advertising / Marketing / PR
Website
About
I am the founder and President of Sensis, a cross-cultural advertising agency with digital at its core.
I founded Sensis in 1998 as a website development firm and have since expanded the company into a full service advertising agency. The Sensis integrated model combines an explicitly cross-cultural approach to the general market, where ethnic insights lead our work, with core digital capabilities. Focused on performance and measurement, I built Sensis from the ground up to address the fundamental changes taking place in the advertising world 鈥� the fundamental role of digital media, the mainstreaming of multicultural markets, and the transformative impact of social technology
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