Joyce is a design strategist that leads multi-functional teams across marketing, finance, engineering, interaction and industrial design, for a relevant and compelling customer experience. Most recently, Joyce was the lead design strategist for the UX team at T-Mobile's internal innovation center. Her role helped create business value by defining new product categories that solve real customer needs. With expertise in cultural anthropology, she develops products that leverage new technologies by studying the changing role of mobile interaction in people’s relationships, communication behavior and values systems.
With a background in both agency and corporate design, she brings a track r