狠狠撸

狠狠撸Share a Scribd company logo
SnapCheckFrom street inspiration to your closet
All the world is your runway 
SnapCheckis a mobile app that enables you to impulsively identifyand purchasea garment or accessory that you see in real life. 
Women are much more driven to buy fashion they see in their everyday life than what they see in magazines. SnapCheckis for those times when you somebody wearing the perfect thing and you just have to have it. 
The customer tends to be 18-24 years old, highly social, and fashion forward. 
overview
market 
A wide open space 
There are a wide range of fashion and shopping apps on the market, but all of them leave some critical aspect of the overall experience out. 
The Sartorialist 
The street fashion blog doesn’t gives you a way to capture or purchase. 
Google Goggles 
The visual search app doesn’t give you a way to 
share and save images. 
PayPal 
The payment app is separate from the overall purchase experience.
use case 
Quick street captures 
People-watching on crowded streets doesn’t always make for the best conditions. 
You’ve got to act quickly, be discreet, and watch where you’re going. 
Where’d she get that bag? I’ve got to have it! 
The picture will be most likely taken while moving, and in a public space. 
To address these challenges, 3D intelligence will be applied to pictures taken at awkward angles to identify objects.
framework 
3 stages to the experience 
There are 3 unique parts of the overall UX, with different user needs in each stage. The magic of SnapCheckis that it rolls all 3 experiences together in a way that feels seamless. 
discover 
purchase 
$ 
browse 
CAMERA APP 
VISUAL SEARCH 
INTEGRATED WALLET
UX Sketch 
discover purchase 
$ 
browse 
Rough overview
end 
to 
end 
MOMENT OF 
AWARENESS 
ITEM SHIPS 
TO USER 
LAUNCH 
SNAPCHECK CAMERA 
TAKE 
PICTURE 
SAVE TO 
ALBUMS 
SHARE TO 
1STAND 3RD 
PARTY APPS 
LAUNCHES IMAGE RECOGNITION ENGINE (default) 
SEARCH 
RESULTS 
GALLERY 
SELECT FOR 
PURCHASE DETAIL 
SAVE FOR LATER 
IMPORTS VENDOR INFORMATION AND SAVED PAYMENT SETTINGS 
(backend integration) 
CONFIRM PURCHASE 
INFORMATION 
ONE-CLICK VERIFICATION 
SEARCH FOR 
A MATCH
mock up 
Point of differentiation 
The fully integrated payment and vendor information make the experience seamless.
Joyce Choujoyceschou@gmail.com 
thank you
Ad

Recommended

Digital Review March 2016
Digital Review March 2016
BAM Strategy
?
How to use your Oxfam Trailwalker App in 7 slides
How to use your Oxfam Trailwalker App in 7 slides
Oxfam India
?
Nick week 5 postgrad facebook print
Nick week 5 postgrad facebook print
Nick McGivney
?
Marketing Proposal Quotation
Marketing Proposal Quotation
Chris Veenker
?
Payment Week - Andrew Barnes, Managing Director___WePay
Payment Week - Andrew Barnes, Managing Director___WePay
Andrew Barnes
?
Nurun Retail Payments and Transactions Trend Report June 2013
Nurun Retail Payments and Transactions Trend Report June 2013
Jen Chow
?
Pocket
Pocket
Gavin Johns
?
Mobile Top Trends 2015
Mobile Top Trends 2015
Mediacom Russia
?
Snapshop
Snapshop
Madbee
?
Consumer Expectations and the Great Transition
Consumer Expectations and the Great Transition
Vivastream
?
Retailtrends 2012
Retailtrends 2012
Daniele Lazzarotto
?
Retailtrends 2012
Retailtrends 2012
Trendtail
?
Harvesting Consumer Intent from the Social Web
Harvesting Consumer Intent from the Social Web
edward boches
?
SxSW 2012: Harvesting Consumer Intent from the Social Web
SxSW 2012: Harvesting Consumer Intent from the Social Web
Spring Partners
?
Market Reserach Potential for Snapchat
Market Reserach Potential for Snapchat
Alexandra Marin
?
Snapchat
Snapchat
Alexandra Marin
?
11 Trends in the Future of Retail According to Brian Solis
11 Trends in the Future of Retail According to Brian Solis
Brian Solis
?
Snap to Buy PLUS
Snap to Buy PLUS
Derek Hildebrandt
?
Hot spotapp
Hot spotapp
Christopher Anderson
?
Hot spotapp
Hot spotapp
Christopher Anderson
?
Applying Science to the Art of Digital Merchandising
Applying Science to the Art of Digital Merchandising
Earley Information Science
?
Fueling the Digital Shopper
Fueling the Digital Shopper
The Mars Agency
?
GAUGE Google Analytics Conference: Mobile SDK
GAUGE Google Analytics Conference: Mobile SDK
ISITE Design is now Connective DX
?
Ten Critical Trends in Local Media & Marketing
Ten Critical Trends in Local Media & Marketing
Localogy
?
Social Media Club Seattle Education Series
Social Media Club Seattle Education Series
Expedia, Inc.
?
New horizons in Retail by Patryk Powier?a.pdf
New horizons in Retail by Patryk Powier?a.pdf
patryk48
?
2015 Digital Trends Report by Beyond
2015 Digital Trends Report by Beyond
Nils Mork-Ulnes
?
12 Trends for 2015: What Marketers Should Be Thinking About in Digital
12 Trends for 2015: What Marketers Should Be Thinking About in Digital
Beyond
?
AI day poster
AI day poster
Joyce Chou
?
Concept realization strategy
Concept realization strategy
Joyce Chou
?

More Related Content

Similar to Location-based Retail Concept (20)

Snapshop
Snapshop
Madbee
?
Consumer Expectations and the Great Transition
Consumer Expectations and the Great Transition
Vivastream
?
Retailtrends 2012
Retailtrends 2012
Daniele Lazzarotto
?
Retailtrends 2012
Retailtrends 2012
Trendtail
?
Harvesting Consumer Intent from the Social Web
Harvesting Consumer Intent from the Social Web
edward boches
?
SxSW 2012: Harvesting Consumer Intent from the Social Web
SxSW 2012: Harvesting Consumer Intent from the Social Web
Spring Partners
?
Market Reserach Potential for Snapchat
Market Reserach Potential for Snapchat
Alexandra Marin
?
Snapchat
Snapchat
Alexandra Marin
?
11 Trends in the Future of Retail According to Brian Solis
11 Trends in the Future of Retail According to Brian Solis
Brian Solis
?
Snap to Buy PLUS
Snap to Buy PLUS
Derek Hildebrandt
?
Hot spotapp
Hot spotapp
Christopher Anderson
?
Hot spotapp
Hot spotapp
Christopher Anderson
?
Applying Science to the Art of Digital Merchandising
Applying Science to the Art of Digital Merchandising
Earley Information Science
?
Fueling the Digital Shopper
Fueling the Digital Shopper
The Mars Agency
?
GAUGE Google Analytics Conference: Mobile SDK
GAUGE Google Analytics Conference: Mobile SDK
ISITE Design is now Connective DX
?
Ten Critical Trends in Local Media & Marketing
Ten Critical Trends in Local Media & Marketing
Localogy
?
Social Media Club Seattle Education Series
Social Media Club Seattle Education Series
Expedia, Inc.
?
New horizons in Retail by Patryk Powier?a.pdf
New horizons in Retail by Patryk Powier?a.pdf
patryk48
?
2015 Digital Trends Report by Beyond
2015 Digital Trends Report by Beyond
Nils Mork-Ulnes
?
12 Trends for 2015: What Marketers Should Be Thinking About in Digital
12 Trends for 2015: What Marketers Should Be Thinking About in Digital
Beyond
?
Consumer Expectations and the Great Transition
Consumer Expectations and the Great Transition
Vivastream
?
Retailtrends 2012
Retailtrends 2012
Trendtail
?
Harvesting Consumer Intent from the Social Web
Harvesting Consumer Intent from the Social Web
edward boches
?
SxSW 2012: Harvesting Consumer Intent from the Social Web
SxSW 2012: Harvesting Consumer Intent from the Social Web
Spring Partners
?
Market Reserach Potential for Snapchat
Market Reserach Potential for Snapchat
Alexandra Marin
?
11 Trends in the Future of Retail According to Brian Solis
11 Trends in the Future of Retail According to Brian Solis
Brian Solis
?
Applying Science to the Art of Digital Merchandising
Applying Science to the Art of Digital Merchandising
Earley Information Science
?
Fueling the Digital Shopper
Fueling the Digital Shopper
The Mars Agency
?
Ten Critical Trends in Local Media & Marketing
Ten Critical Trends in Local Media & Marketing
Localogy
?
Social Media Club Seattle Education Series
Social Media Club Seattle Education Series
Expedia, Inc.
?
New horizons in Retail by Patryk Powier?a.pdf
New horizons in Retail by Patryk Powier?a.pdf
patryk48
?
2015 Digital Trends Report by Beyond
2015 Digital Trends Report by Beyond
Nils Mork-Ulnes
?
12 Trends for 2015: What Marketers Should Be Thinking About in Digital
12 Trends for 2015: What Marketers Should Be Thinking About in Digital
Beyond
?

More from Joyce Chou (8)

AI day poster
AI day poster
Joyce Chou
?
Concept realization strategy
Concept realization strategy
Joyce Chou
?
Open innovation portfolio
Open innovation portfolio
Joyce Chou
?
Product Halo Sample
Product Halo Sample
Joyce Chou
?
Joyce Chou’s Resume
Joyce Chou’s Resume
Joyce Chou
?
Guerilla Design
Guerilla Design
Joyce Chou
?
The Steampunk Solution to Disruptive Technology
The Steampunk Solution to Disruptive Technology
Joyce Chou
?
Design Research (is not Market Research)
Design Research (is not Market Research)
Joyce Chou
?
Concept realization strategy
Concept realization strategy
Joyce Chou
?
Open innovation portfolio
Open innovation portfolio
Joyce Chou
?
Product Halo Sample
Product Halo Sample
Joyce Chou
?
Joyce Chou’s Resume
Joyce Chou’s Resume
Joyce Chou
?
The Steampunk Solution to Disruptive Technology
The Steampunk Solution to Disruptive Technology
Joyce Chou
?
Design Research (is not Market Research)
Design Research (is not Market Research)
Joyce Chou
?
Ad

Recently uploaded (20)

Back To School Template for PowerPoint and Google 狠狠撸s
Back To School Template for PowerPoint and Google 狠狠撸s
狠狠撸sBrain
?
最新版西班牙拉蒙鲁尔大学毕业证(鲍搁尝毕业证书)原版定制
最新版西班牙拉蒙鲁尔大学毕业证(鲍搁尝毕业证书)原版定制
Taqyea
?
Quectel M10 AT commands Arduino Microcontroller
Quectel M10 AT commands Arduino Microcontroller
AdamSunusiHaruna1
?
Nueva presentación para diapositivas de power point.pdf
Nueva presentación para diapositivas de power point.pdf
SubaruKun1
?
Chromatic house a case study presentation arch.pptx
Chromatic house a case study presentation arch.pptx
maheshwarigarvit2006
?
AVA-fundamentals-Gavin-Ambrose-Paul-Harris-The-fundamentals-of-typography-AVA...
AVA-fundamentals-Gavin-Ambrose-Paul-Harris-The-fundamentals-of-typography-AVA...
FaisalNurWibowo
?
最新版美国威斯康星大学普拉特维尔分校毕业证(鲍奥笔毕业证书)原版定制
最新版美国威斯康星大学普拉特维尔分校毕业证(鲍奥笔毕业证书)原版定制
taqyea
?
Exploring the Diverse Types of Textual Aids
Exploring the Diverse Types of Textual Aids
jenicahmendoza1
?
Aimee White Visual Thinking, Graphic Design, Livermore
Aimee White Visual Thinking, Graphic Design, Livermore
aimeewhite13
?
Figure.pptxfyytytyrrytrtytrttttrrttyyyyuuu
Figure.pptxfyytytyrrytrtytrttttrrttyyyyuuu
RandiAnugerah1
?
(18+ CLIP!) Sophie Rain Spiderman Viral Video Clip Sophie Rain Original Video
(18+ CLIP!) Sophie Rain Spiderman Viral Video Clip Sophie Rain Original Video
jamesfolkner123
?
AI-Driven-Personalization-in-UX-Designing-for-One-in-a-Million.pdf
AI-Driven-Personalization-in-UX-Designing-for-One-in-a-Million.pdf
Sultan Shalakhti
?
Simone Laubscher ABC: Redefining Sustainable Luxury in the UAE Fashion Scene
Simone Laubscher ABC: Redefining Sustainable Luxury in the UAE Fashion Scene
Simone Laubscher ABC
?
Grade-9-COT.pptxGrade-9-COT.pptxGrade-9-COT.pptxGrade-9-COT.pptx
Grade-9-COT.pptxGrade-9-COT.pptxGrade-9-COT.pptxGrade-9-COT.pptx
MaKristinaBuenaventu1
?
Poster Design Principles lesson for Kids
Poster Design Principles lesson for Kids
emiliechingwork
?
Marketplaces to Buy and Sell Social Media Accounts.pdf
Marketplaces to Buy and Sell Social Media Accounts.pdf
jamedthomsn
?
MULTI SENSORY EXPERIENCE DESIGN RESEARCH
MULTI SENSORY EXPERIENCE DESIGN RESEARCH
Samuel Thuo
?
Presentation3_architectural presentation case studypptx
Presentation3_architectural presentation case studypptx
maheshwarigarvit2006
?
FLOURISHING THROUGH SENSES: FROM Ab‘SENSE’ to Pre‘SENSE’ to Es‘SENSE’ to Re-...
FLOURISHING THROUGH SENSES: FROM Ab‘SENSE’ to Pre‘SENSE’ to Es‘SENSE’ to Re-...
Samuel Thuo
?
PH'jRh vggtyyysgiatjFkFkRjRjRkRjeY PROJECT.docx
PH'jRh vggtyyysgiatjFkFkRjRjRkRjeY PROJECT.docx
123backup669
?
Back To School Template for PowerPoint and Google 狠狠撸s
Back To School Template for PowerPoint and Google 狠狠撸s
狠狠撸sBrain
?
最新版西班牙拉蒙鲁尔大学毕业证(鲍搁尝毕业证书)原版定制
最新版西班牙拉蒙鲁尔大学毕业证(鲍搁尝毕业证书)原版定制
Taqyea
?
Quectel M10 AT commands Arduino Microcontroller
Quectel M10 AT commands Arduino Microcontroller
AdamSunusiHaruna1
?
Nueva presentación para diapositivas de power point.pdf
Nueva presentación para diapositivas de power point.pdf
SubaruKun1
?
Chromatic house a case study presentation arch.pptx
Chromatic house a case study presentation arch.pptx
maheshwarigarvit2006
?
AVA-fundamentals-Gavin-Ambrose-Paul-Harris-The-fundamentals-of-typography-AVA...
AVA-fundamentals-Gavin-Ambrose-Paul-Harris-The-fundamentals-of-typography-AVA...
FaisalNurWibowo
?
最新版美国威斯康星大学普拉特维尔分校毕业证(鲍奥笔毕业证书)原版定制
最新版美国威斯康星大学普拉特维尔分校毕业证(鲍奥笔毕业证书)原版定制
taqyea
?
Exploring the Diverse Types of Textual Aids
Exploring the Diverse Types of Textual Aids
jenicahmendoza1
?
Aimee White Visual Thinking, Graphic Design, Livermore
Aimee White Visual Thinking, Graphic Design, Livermore
aimeewhite13
?
Figure.pptxfyytytyrrytrtytrttttrrttyyyyuuu
Figure.pptxfyytytyrrytrtytrttttrrttyyyyuuu
RandiAnugerah1
?
(18+ CLIP!) Sophie Rain Spiderman Viral Video Clip Sophie Rain Original Video
(18+ CLIP!) Sophie Rain Spiderman Viral Video Clip Sophie Rain Original Video
jamesfolkner123
?
AI-Driven-Personalization-in-UX-Designing-for-One-in-a-Million.pdf
AI-Driven-Personalization-in-UX-Designing-for-One-in-a-Million.pdf
Sultan Shalakhti
?
Simone Laubscher ABC: Redefining Sustainable Luxury in the UAE Fashion Scene
Simone Laubscher ABC: Redefining Sustainable Luxury in the UAE Fashion Scene
Simone Laubscher ABC
?
Grade-9-COT.pptxGrade-9-COT.pptxGrade-9-COT.pptxGrade-9-COT.pptx
Grade-9-COT.pptxGrade-9-COT.pptxGrade-9-COT.pptxGrade-9-COT.pptx
MaKristinaBuenaventu1
?
Poster Design Principles lesson for Kids
Poster Design Principles lesson for Kids
emiliechingwork
?
Marketplaces to Buy and Sell Social Media Accounts.pdf
Marketplaces to Buy and Sell Social Media Accounts.pdf
jamedthomsn
?
MULTI SENSORY EXPERIENCE DESIGN RESEARCH
MULTI SENSORY EXPERIENCE DESIGN RESEARCH
Samuel Thuo
?
Presentation3_architectural presentation case studypptx
Presentation3_architectural presentation case studypptx
maheshwarigarvit2006
?
FLOURISHING THROUGH SENSES: FROM Ab‘SENSE’ to Pre‘SENSE’ to Es‘SENSE’ to Re-...
FLOURISHING THROUGH SENSES: FROM Ab‘SENSE’ to Pre‘SENSE’ to Es‘SENSE’ to Re-...
Samuel Thuo
?
PH'jRh vggtyyysgiatjFkFkRjRjRkRjeY PROJECT.docx
PH'jRh vggtyyysgiatjFkFkRjRjRkRjeY PROJECT.docx
123backup669
?
Ad

Location-based Retail Concept

  • 2. All the world is your runway SnapCheckis a mobile app that enables you to impulsively identifyand purchasea garment or accessory that you see in real life. Women are much more driven to buy fashion they see in their everyday life than what they see in magazines. SnapCheckis for those times when you somebody wearing the perfect thing and you just have to have it. The customer tends to be 18-24 years old, highly social, and fashion forward. overview
  • 3. market A wide open space There are a wide range of fashion and shopping apps on the market, but all of them leave some critical aspect of the overall experience out. The Sartorialist The street fashion blog doesn’t gives you a way to capture or purchase. Google Goggles The visual search app doesn’t give you a way to share and save images. PayPal The payment app is separate from the overall purchase experience.
  • 4. use case Quick street captures People-watching on crowded streets doesn’t always make for the best conditions. You’ve got to act quickly, be discreet, and watch where you’re going. Where’d she get that bag? I’ve got to have it! The picture will be most likely taken while moving, and in a public space. To address these challenges, 3D intelligence will be applied to pictures taken at awkward angles to identify objects.
  • 5. framework 3 stages to the experience There are 3 unique parts of the overall UX, with different user needs in each stage. The magic of SnapCheckis that it rolls all 3 experiences together in a way that feels seamless. discover purchase $ browse CAMERA APP VISUAL SEARCH INTEGRATED WALLET
  • 6. UX Sketch discover purchase $ browse Rough overview
  • 7. end to end MOMENT OF AWARENESS ITEM SHIPS TO USER LAUNCH SNAPCHECK CAMERA TAKE PICTURE SAVE TO ALBUMS SHARE TO 1STAND 3RD PARTY APPS LAUNCHES IMAGE RECOGNITION ENGINE (default) SEARCH RESULTS GALLERY SELECT FOR PURCHASE DETAIL SAVE FOR LATER IMPORTS VENDOR INFORMATION AND SAVED PAYMENT SETTINGS (backend integration) CONFIRM PURCHASE INFORMATION ONE-CLICK VERIFICATION SEARCH FOR A MATCH
  • 8. mock up Point of differentiation The fully integrated payment and vendor information make the experience seamless.