Product Halo Sample

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This document discusses concepts for creating branded ecosystems through modifying existing products and services to drive customer demand in a holistic brand story in a fast, cheap manner. It provides examples of partnering with a movie studio to pre-load a film on phones for promotion and enhancing the viewing experience with a mobile device shell, audio dock, and interactive service with director commentary. The goal is establishing high margin services through cross-promotional deals between companies.

BMW launched "The Hire" viral marketing campaign in 2001-2002 featuring short films starring Clive Owen promoting BMW cars. It was one of the earliest internet marketing attempts and consisted of 8 films directed by top directors. Season 1 focused on serious themes while Season 2 emphasized flash and fun using only the BMW Z4. The campaign was a major success, receiving over 100 million views and significantly increasing BMW's 2002 sales and dealer traffic.

Developing technologies in tv and film unit 8Mansour Ahaidi

The document discusses developments in film production and distribution technology since the late 19th century. It outlines key advancements like high definition formats, CGI, IMAX technology, and digital distribution methods including streaming services and Freeview. These innovations have improved image quality and given audiences more viewing options and on-demand access to content. Looking ahead, the passage predicts further improvements to technology will continue altering how films are created and consumed.

Movie beam presentationnsimonitch

Valuable Technologies, Inc. is a venture created by Valuable Technology Group to leverage the moviebeam platform developed by Disney and Cisco for digital cinema transmission. The company provides on-demand movie streaming services to hotels using set-top boxes in guest rooms that are integrated with property management systems. It aims to offer amenities like free movies to guests to increase customer loyalty and engagement for hotels. Case studies showed that providing free movies correlated with increased movie rentals and perceived guest value for hotels without increasing costs. The company utilizes existing relationships with Hollywood studios and content providers to access a store-and-play library and provides advertising opportunities for local businesses on its screens and systems.

RaknavprintNaveen Poojary

Sony and Samsung are leading electronics manufacturers known for innovation. The document discusses specific TV models from each brand - the Sony BRAVIA HX820 LED TV features X-Reality PRO technology for improved picture quality. The Samsung LED 8000 series includes a full web browser and Clear Motion Rate technology. Both TVs offer smart features, HD resolution, WiFi connectivity and premium picture and sound technologies.

Cirius Technologiestomi.cirius

Cirius Technologies, founded in 2004, specializes in location-based mobile advertising, launching its U.S. subsidiary in October 2008. Their platform, AdLocal, enhances ad effectiveness for advertisers and provides easy implementation for publishers. Through targeted campaigns and proven performance metrics, the service has shown significantly better results than standard mobile ads in various sectors including food, education, and employment.

Go To Market Bsnl IPTVmanishrajvaidya

This document summarizes the features and services available on WICE TV, an IPTV service, and discusses strategies for marketing WICE TV. Key features include 114 digital channels, PVR recording, video on demand, photo gallery, radio channels, games, education content, video calling, email/SMS from TV, online booking and shopping. Concerns mentioned are customer understanding of IPTV, broadband adaptability, triple play definition, installation issues, and rising content costs. The marketing strategies proposed are member referral programs, kiosks at BSNL centers, outbound calling, personalized communication, tie-ups for bulk orders, and incentives for installers and reducing turnaround time.

Quad Play & Beoundguest2b352a

EncContext advertising presentation v7-2011encontext

EnContext Advertising allows viewers to click on items in videos and be connected to websites with information or purchasing options for those items. The system links items to a database that selects the most relevant webpage based on location, item, and business rules. Viewers can click on an item to instantly access an advertiser's website. EnContext generates revenue through fees from encoding videos, handling clicks, hosting content, and managing ads for advertisers. It aims to redefine advertising for broadcast and internet television.

Interactive Mobile Video PresentationScott Amyx

Amyx provides interactive mobile video experiences that integrate interactivity directly into video ads to increase user engagement. The company was founded by Scott Amyx and includes Dr. Jiangtao Wen as Chief Scientist and CTO. Amyx addresses the need for more engaging mobile video ads as video becomes a larger portion of mobile data usage. By incorporating interactivity directly into video ads rather than redirecting users to separate landing pages, Amyx aims to provide a more cohesive brand experience on mobile.

7 Ways to Drive ROI With Pro TVSamsung Business USA

Nike cold weather 2011 PointRoll Creative Technology SolutionMike Zarcone

The document outlines innovative marketing suggestions for Nike's 2011 cold weather gear holiday campaign utilizing advanced technologies such as augmented reality and holographic projectiles to create dynamic, interactive advertising experiences. It emphasizes engaging users beyond traditional digital platforms by allowing them to physically interact with the campaign and share customized experiences on social media. Various options for implementation, including printable markers and mobile compatibility, are proposed to enhance the consumer interaction with Nike's products.

Streamx.ioAlisan Erdemli

Stremx.io is a platform that aims to boost engagement for advertising and marketing activities through interactive digital services and platforms. It provides strategic and results-oriented services that connect brands to customers in an integrated manner. The platform offers various benefits like online and social brand TV, video and animation design, video bundles, gamifying videos and learning materials. It allows users to design, share and reach targets by leveraging digital art. Content can be published on corporate channels and made interactive to boost ROI. The platform ignites creative strategies and designs that drive brand engagement and ROI.

Thomson Case StudyMikekholt

Connectvision software allows organizations to create powerful visual messaging channels to improve communication with employees, brands and customers. It unlocks internal information and adds value by providing a platform for rich media communication to stakeholders using existing technologies. Thomson Holidays implemented Connectvision displays in their retail stores to visually showcase holiday destinations and inspire customers. They saw increased sales of holidays featured in the screensaver content. Connectvision now provides monthly updated screensaver content to all Thomson shops across the UK from a central office.

2009 Afc Mobile Services2.2gavinskelhorn

Animation FC is a UK-based mobile services provider that creates mobile content for sports and entertainment. They offer a full suite of mobile services including screensavers, wallpapers, themes, videos, ringtones, and customizable content. Animation FC also builds websites, WAP sites, and content management systems to distribute mobile content and provide customer support. Their goal is to offer clients high-quality, branded mobile solutions that maximize visibility and access for fans on their mobile devices.

12. странски kit moscow_internet_tv_conf_110315_v2Aleksey Naumkin

This document summarizes the international experience and examples of video on the internet. It discusses how internet video has changed between 2006 and 2010, with the rise of IP-based delivery and user-generated content on sites like YouTube and Facebook. It also outlines how new players like Vodafone and the Tribeca Film Festival are distributing video online. Finally, it provides an overview of KIT digital, a leading provider of video asset management and publishing solutions that enables clients to distribute video across multiple screens.

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Polycom Unified CommunicationsSENSUS Communication Solutions

Polycom specializes in video and voice communication solutions, offering a range of devices and software for various environments, from desktop to immersive videoconferencing. Their RealPresence platform enables secure and scalable video collaboration across all networks, addressing the growing demand for unified communications. The company's strategy focuses on making video collaboration accessible and straightforward for users by leveraging open, standards-based technology.

Centerline Capabilities - Content and The Buyer's JourneyCenterline Digital

This document summarizes the services provided by a content marketing agency. They work as an extension of their clients' in-house marketing teams to craft content strategies and create digital content to activate those strategies. This includes creating awareness content like videos, animations, and thought leadership pieces, as well as consideration content like case studies and microsites. They also produce demonstration content such as interactive tools and simulations. The goal is to nurture potential customers through the entire buying process with well-timed content.

Design Energy Pitchbookgigiluk

Design Energy is an award-winning design firm that provides brand strategy, design, and marketing services. They have worked with both for-profit and non-profit organizations of various sizes. Their services include brand strategy, web/interactive design, marketing apps, video/motion design, and marketing collateral. They presented several case studies of work they have done for clients such as Spring Wireless, Enterprise Mobile, FiberCloud, and the Port of Seattle. Their goal is to help clients achieve unique brand experiences and maximize success through strategic and technology-based solutions.

Blue Apricot Brochure..lynnpeat

Blue Apricot is a leading digital marketing company that specializes in bespoke digital solutions. They offer a wide range of services including Bluetooth/WiFi marketing, mobile applications, SMS marketing, touchscreens, interactive kiosks and displays, and digital signage networks. Blue Apricot prides itself on technical and marketing expertise to develop effective interactive campaigns for clients across many industries.

Mobile Convention Amsterdam - Nokia - Jean-Marc Nicola?MobileConventionAmsterdam

This document summarizes Nokia's mobile ecosystem strategy presented by Jean-Marc Nicola? on April 19, 2011. The key points are: 1. Nokia aims to regain leadership in the smartphone market, maintain volume and value leadership in mobile phones, and sustain its future as the leading mobile products company. 2. Nokia's strategy involves building an ecosystem of mobile devices, a unified communication platform, developers, OEMs, content players, operators, and advertising/commerce/search partners. 3. Symbian remains an important franchise for Nokia, and Qt will improve developer efficiency and enable beautiful user interfaces on Symbian and MeeGo platforms.

Rp investor deck 2.13.13microventures

This document discusses developing a platform to allow advertisers and publishers flexibility in creating and changing campaigns in real-time. It proposes a solution that offers scalability, reduces time and costs, and allows cross-platform experiences. Key differentiators include integration of videos, social media, live streaming and analytics to optimize creatives. The goal is to increase user engagement through interactive storytelling across devices.

Brightcove webinar _brand_leadership_series_puma_ad_age_20130220_final_v2Aidelisa Gutierrez

Puma increased customer engagement by launching Puma TV, a video portal that distributed live and on-demand video content across multiple screens. This allowed Puma to build context and community around its brand through high-quality video. Research shows that brands who distribute video content live and on-demand across owned, paid, and earned channels can boost audience sizes, drive more online traffic, and significantly improve conversion rates.

Telecom and employability skills for indiaRishi Kapal

The document outlines the evolution and current state of the mobile phone market, comparing consumer commitment between marriage and phone contracts. It highlights the growth of the smartphone market driven by the need for converged devices and open-source operating systems, along with significant regional market opportunities in India. Furthermore, it discusses the distribution dynamics and marketing strategies of mobile phone manufacturers and service providers, predicting continued growth due to factors such as rural sales and market replacements.

Product Brief SDL Media Managersdlmedia

SDL Media Manager is a content management system that allows marketers to control and distribute video assets across channels. It provides centralized control over multimedia content, enabling marketers to store, resize, transcode and publish videos. The system also tracks video usage and distribution. SDL Media Manager helps marketers localize videos for global audiences by allowing direct updates to subtitles and voiceovers. It can also generate leads by enhancing videos with overlays, buttons and forms to capture customer information.

Property developers and mobile applicationsFirestarter Pte Ltd

The document outlines a digital marketing strategy for a property developer aimed at engaging a young audience through mobile platforms. It includes promoting a property video presentation via SMS, social media, and a mobile-friendly website, incentivizing viewers with a chance to win a designer couch. The strategy emphasizes using cost-effective digital channels over traditional media, providing a more engaging experience for potential buyers through a digital showroom accessible via Bluetooth.

Fremskynd innovation og n? bredere ud med IBM Mobile, Michael Gilfix, IBM USIBM Danmark

TBC Corporation developed mobile applications over 19 days to enhance the customer experience across various touchpoints of the vehicle ownership journey. Key applications included providing vehicle health monitoring, educational content, and digital invoices. IBM's mobile capabilities helped deliver critical success factors like supporting multiple standards, end-to-end security, and integrating mobile access with backend systems.

Jean henri cote portfolioJean Cote

Jean-Henri Cote has over 15 years of experience as a product manager and marketing strategist. He has worked at companies such as MP3.com, HP, ResMed, and Kodak, where he planned and launched numerous mobile apps, web services, and software products. Some of his key accomplishments include launching MP3.com's music and messaging service, growing Trusonic's business to profitability, and launching apps at Kodak that generated tens of millions in revenue.

AI day posterJoyce Chou

This 3-sentence summary provides the high-level information about the document: The document breaks down AI bias into 5 categories - dataset bias, associations bias, automation bias, interaction bias, and confirmation bias - to help AI creators recognize and address biases early in the development process and build inclusive experiences. It defines each type of bias and provides questions to consider to identify biases and ensure AI applications are developed without unfair biases. The document also lists examples of applications that are at risk of bias and how biases can impact user experiences.

Location-based Retail ConceptJoyce Chou

Snapcheck is a mobile app that allows users to identify and purchase garments seen in everyday life, particularly targeting fashion-forward women aged 18-24. Unlike other fashion apps, Snapcheck integrates visual search and payment processing into a seamless experience. The app features a three-stage user experience that encompasses discovery, purchase, and order confirmation, utilizing advanced image recognition for quick and discreet shopping.

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