As the Director of Marketing Communications at the University of Maine, my primary goal is to help create a consistent, ubiquitous, and highly recognizable brand for the UMaine community and our external audiences. My secondary goal is to address the enrollment challenges the University faces via marketing and promotion of our quality schools, programs, and people.
My expertise includes production of digital and traditional (print) marketing pieces, planning and implementation of marketing and communication plans, website strategy and content management, purchasing and media buying, social media strategy, and market research design and reporting.
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