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green it energy efficiency green it amsterdam green software smart grids service innovation market entry reusability novay eid water data centers trust green it amsterdam region diensteninnovatie servitization innovation policy exser trends mobile payments wbso innovatie green clouds customer experience management bedrijfsvoering paradox cambridge value services challenges mindset smart ppp research ibm connectedness grids supercomputing life cycle marketing sustainability knowledge workers virtualisation diversity productivity zorgverzekeraars telezorg verzekeraars epd consumentisme zorgmarkt customer globalisation knowledge economy innovation policy services innovation creativity foresight efficiency servlab strategy services economy cave model mkb toegevoegde waarde p2s sii engineering service economy manufacturing fraunhofer transition new markets seeds incubator pancake movement dialogue plan van aanpak publiek digid identity provider digid mobile banking m-commerce minitix mobile universal payment platform microbetalingen killer apps innopay dienstensector economische zaken topgebieden beleid kibs eu tools dsa2211 amsterdam awareness software architecture best practices metrics performance identity provider digid tag woord duh identity provider digid identity provider digid service design channel management design context wicked problems methodologie design tools co-creatie service concepts business models branding storytelling start-ups privaat verantwoordelijkheid ondernemen identity provider innovation model spillover definities knelpunten concurrentiekracht stavaza stand van zaken netwerken innovatiebeleid internationalisering duo kanaalsturing doelgroepen ib-groep reorganisatie klantervaring