6. ïBoth of At-need Product and Pre-need Product
ïPre-need Product : Insurance
- Middle and High Income
- Well Educated
- awareness of risk in everyday life
6
āļŠāļļāļŠāļēāļāđāļāļīāļāļāļēāļāļīāļāļĒāđ āđāļāļĨāļąāļāļĐāļāļ°āļāļāļāļāļĩāđāđāļāđāļāļāļąāļāļī
8. Shinjuku Rurikoin Byakurengedo, downtown in Tokyo
8
2,045 LED Ruriden + Hi-Technology
Aging Society, Shortage of space in cities, Rising prices
Case study
16. Segmentation
By Demographic, Geographic and lifestyle
āļāļāđāļāļĒāđāļāļ·āđāļāļŠāļēāļĒāļāļĩāļāļāļĩāđāļāļēāļĻāļąāļĒāļāļĒāļđāđāđāļ
āļāļĢāļļāļāđāļāļāļĄāļŦāļēāļāļāļĢ
16
20. Memorial Park
20
âĒ āļāļĩāđāļāļāļāļĢāļ
âĒ āļŦāđāļāļāđāļāđāļāļāļĩāđāļāļĢāļĢāļāļļāļāļąāļāļī
âĒ āļŦāđāļāļāļŠāļ§āļāļĄāļāļāđ
âĒ āļāļ·āđāļāļāļĩāđāļĢāļąāļāļĢāļāļāļĨāļđāļāļāđāļē
âĒ āļāļđāļāļāđāļāļāļāļēāļĄāļŦāļĨāļąāļāļŪāļ§āļāļāļļāđāļĒ
Memorial place + Parking
25. 25
āļ āļĨ āļē āļ āļ āļĨāļđ
T a l a d p l u
āļ āļĢāļļ āļ āļ āļ
K r u n g t h o n
āļŦāđ āļ§ āļĒ āļ āļ§ āļē āļ
H u a i K h w a n g
-FAR 7, OSR 4.5%
-7 storey
-Parking 320 cars
-1,056 Units
-FAR 6, OSR 5%
-6 storey
-Parking 250 cars
-801 Units
-FAR 7, OSR 4.5%
-7 storey
-Parking 320 cars
-1,056 Units
1.5 Rai, Size 40*60
Memorial Park
28. WACC 8%
IRR 18%
PV 170,323,633
NPV 69,034,433
Payback Period 2.94 āļāļĩ
28
āļ āļĨ āļē āļ āļ āļĨāļđ
T a l a d p l u
CF 1500 1000
end of year 0 1 2 3 4 5 6
Construction cost 10% 45% 45%
S&A cost 10% 20% 40% 30%
Revenue Allocation 10% 20% 40% 30%
Occ rate āļāļĩāđāļāļāļāļĢāļ 70% 80%
Land Cost 72,000,000.00-
Development Cost 13,737,200.00-
Construction cost 15,552,000.00- 69,984,000.00- 69,984,000.00-
S&A cost 30% 13,495,050.00- 26,990,100.00- 53,980,200.00- 40,485,150.00-
Operation Cost 1,086,840.00- 1,119,445.20-
Revenue āļāļēāļāļāļēāļĢāđāļāđāļāļŠāļīāļāļāļī 44,983,500.00 89,967,000.00 179,934,000.00 134,950,500.00
Revenue āļāļēāļāļāļĩāđāļāļāļāļĢāļ 3,360,000.00 3,955,200.00
Revenue āļāļēāļāļāđāļēāļāļĢāļīāļāļēāļĢāļĢāļēāļĒāļāļĩ 1,056,000.00 1,087,680.00
Project Cash Flow 101,289,200.00- 38,495,550.00- 7,007,100.00- 125,953,800.00 94,465,350.00 3,329,160.00 3,923,434.80
Financial Feasibility
29. WACC 8%
IRR 9%
PV 130,198,005
NPV 5,702,725
Payback Period 2.88 āļāļĩ
29
āļ āļĢāļļ āļ āļ āļ
K r u n g t h o n
end of year 0 1 2 3 4 5 6
Construction cost 10% 45% 45%
S&A cost 10% 20% 40% 30%
Revenue Allocation 10% 20% 40% 30%
Occ rate āļāļĩāđāļāļāļāļĢāļ 70% 80%
Land Cost 97,500,000.00-
Development Cost 12,998,480.00-
Construction cost 13,996,800.00- 69,984,000.00- 69,984,000.00-
S&A cost 30% 12,145,050.00- 24,290,100.00- 48,580,200.00- 36,435,150.00-
Operation Cost 1,086,840.00- 1,119,445.20-
Revenue āļāļēāļāļāļēāļĢāđāļāđāļāļŠāļīāļāļāļī 40,483,500.00 80,967,000.00 161,934,000.00 121,450,500.00 -
Revenue āļāļēāļāļāļĩāđāļāļāļāļĢāļ 2,625,000.00 3,090,000.00
Revenue āļāļēāļāļāđāļēāļāļĢāļīāļāļēāļĢāļĢāļēāļĒāļāļĩ 480,600.00 495,018.00
Project Cash Flow 124,495,280.00- 41,645,550.00- 13,307,100.00- 113,353,800.00 85,015,350.00 2,018,760.00 2,465,572.80
Financial Feasibility
30. WACC 8%
IRR 14%
PV 154,597,667
NPV 45,308,467
Payback Period 2.94 āļāļĩ
30
āļŦāđ āļ§ āļĒ āļ āļ§ āļē āļ
H u a i K h w a n g
end of year 0 1 2 3 4 5 6
Construction cost 10% 45% 45%
S&A cost 10% 20% 40% 30%
Revenue Allocation 10% 20% 40% 30%
Occ rate āļāļĩāđāļāļāļāļĢāļ 70% 80%
Land Cost 80,000,000.00-
Development Cost 13,737,200.00-
Construction cost 15,552,000.00- 69,984,000.00- 69,984,000.00-
S&A cost 30% 13,495,050.00- 26,990,100.00- 53,980,200.00- 36,435,150.00-
Operation Cost 1,086,840.00- 1,119,445.20-
Revenue āļāļēāļāļāļēāļĢāđāļāđāļāļŠāļīāļāļāļī 44,983,500.00 89,967,000.00 179,934,000.00 121,450,500.00 -
Revenue āļāļēāļāļāļĩāđāļāļāļāļĢāļ 2,625,000.00 3,090,000.00
Revenue āļāļēāļāļāđāļēāļāļĢāļīāļāļēāļĢāļĢāļēāļĒāļāļĩ 1,056,000.00 1,087,680.00
Project Cash Flow 109,289,200.00- 38,495,550.00- 7,007,100.00- 125,953,800.00 85,015,350.00 2,594,160.00 3,058,234.80
Financial Feasibility
31. WACC 8%
IRR 18%
PV 170,323,633
NPV 69,034,433
Payback Period 2.94 āļāļĩ
31
āļ āļĨ āļē āļ āļ āļĨāļđ
T a l a d p l u
WACC 8%
IRR 14%
PV 154,597,667
NPV 45,308,467
Payback Period 2.94 āļāļĩ
āļŦāđ āļ§ āļĒ āļ āļ§ āļē āļ
H u a i K h w a n g
WACC 8%
IRR 9%
PV 130,198,005
NPV 5,702,725
Payback Period 2.88 āļāļĩ
āļ āļĢāļļ āļ āļ āļ
K r u n g t h o n
Land Cost 30,000/āļāļĢāļĄ.
Total Cost 241,257,200
Land Cost 40,625/āļāļĢāļĄ.
Total Cost 250,466,480
Land Cost 33,333/āļāļĢāļĄ.
Total Cost 249,257,200
Financial Feasibility