Personal Information
Organization / Workplace
Greater Atlanta Area United States
Occupation
Senior Project Lead - Sponsorships and Events
Industry
Advertising / Marketing / PR
About
• Lead strategist for UPS’ multi-million dollar collegiate sponsorship platform, including partnerships with the NCAA, SEC, Pac-12, Big Ten, Turner Sports, CBS Sports and various trade organizations. Negotiated landmark sponsorship deal with IMG College – the first and largest of its kind – that included rights to 68 individual colleges. The platform is currently operating well over 200% ROI since its inception in 2011
• Turned an executional trade show function into a strategic corporate events program that now oversees and executes 300+ programs per year, and delivers millions of dollars in measurable revenue for the company. Led RFP and selection process for first agency-of-...
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