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Saudi Arabia Saudi Arabia

Marketing | Communications

Advertising / Marketing / PR

- An accomplished and result-driven Brand Building professional with experience in multiple categories across South Asia and MENA regions. - Leadership in defining Brand Vision, Strategy & Positioning. - Market analysis through consumer insights and market research to gain understanding of consumer and competitive environment for the category. - Development and implementation of brand plans and consumer engagement activities to achieve brand/category objectives. - SBU management with P&L responsibilities. Core Competencies: • Strategic Brand Management • Brand Re-Engineering • Glocalizing International Brands • Brand Architecture • Market Segmentation • Category Management • Inte...