This document provides an overview of building simple yet powerful organizational applications by separating data and logic. It discusses how early applications focused more on logic but over time became more data-centric. The presentation argues that organizations should treat logic (such as rules, policies and procedures) as the primary aspect by developing centralized knowledge applications like Thumbmetrics that can then be accessed by various simple data-focused applications. This architecture ensures applications remain simple and that organizational expertise determines the logic rather than any single vendor application.