- Domain expertise needs to be documented before implementation begins, as a consultant with 10-15 years of experience in the domain helped a project that had been struggling for six months make progress within four months.
- User empathy is important, as simple features like grouping names were found very useful by users despite being easy for developers to implement.
- Content should be called content rather than data, as this shifts perspectives to prioritize things like user involvement and content creation tools.
- Architectures need to be understandable to executives in order to guide a project successfully rather than resulting in a "rough ride".